Gartner Research

Applying the Hype Cycle as a Portfolio Review Tool in a Recession

Published: 30 April 2009

ID: G00167270

Analyst(s): Mark Raskino


A recession brings changes to priorities, risk attitudes and innovation adoption behavior. Applying the Hype Cycle as a management tool can help structure the necessary changes to your project portfolio and avoid costly strategy mistakes.

Table Of Contents
  • Overview
  • Overview
  • Analysis
    • Be Selectively Aggressive (With Innovations at or Near the Peak of Inflated Expectations)
    • Prevent Premature Cancellations (of Innovations in or Around the Trough of Disillusionment)
    • Realign Your Portfolio to Your Core Enterprise Personality Risk Profile (Items From Peak Through to Plateau)
    • Sweat Your Partly Completed Assets Harder (on The Slope of Enlightenment and Plateau of Productivity)
    • Attack Legacy Problems Opportunistically (in the Swamp of Diminishing Returns, Ending at the Cliff of Obsolescence)

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.