Gartner Research

Marketing Essentials: How to Craft a Unique Value Proposition

Published: 04 May 2009

ID: G00167224

Analyst(s): Richard Fouts


If your value proposition sounds like everyone else, it's not unique. But by analyzing your value proposition's two pieces, "value" and "proposition," you can uncover the unique qualities that will push your organization above the market noise.

Table Of Contents
  • Overview
  • Introduction
  • Many End Users Have Difficulty Distinguishing Competitive Solutions
  • How the Value Proposition Fits Into the Larger Communications Mix
  • Best Practices

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