Gartner Research

Dataquest Insight: SaaS Adoption Trends in the U.S. and U.K.

Published: 29 May 2009

ID: G00167796

Analyst(s): Ben Pring, Twiggy Lo


This research provides analysis of software-as-a-service use in the U.S. and the U.K., the two largest SaaS markets. SaaS vendors can use this research to refine their value proposition and marketing approach.

Table Of Contents
  • Overview
  • Introduction
  • U.S. and U.K. Show Different Satisfaction Levels
  • Almost One-Third of Enterprises Will Increase Their SaaS Use During the Next Two Years
  • The Allure of Lowering Cost Is the Primary Driver of SaaS
  • The Reality That SaaS Doesn't Always Lower Costs Is the Primary Reason It Is Rejected

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