Experts

Aisling McKeon

Sr Principal, Advisory

Aisling McKeon currently manages the GML Integration within EMEA along with being the Consultant for the hCEB Marketing Excellence Survey in EMEA.

Ms. McKeon is focused on aligning hCEB, L2, Gartner and Iconoculture's Marketing offerings to ensure our marketing, product and salesforce are equipped to go to market with one of the most robust end-to-end Marketing solutions to date.

Within the Marketing Excellence Survey, she helps organizations assess the marketing knowledge and attitudes of their teams to get individual and aggregate views of ability and behavior. The program then supports individuals tailored development programs.

She regularly does speaking engagements showcasing our Marketing research and has most recently presented at the MarTech Festival and Re-Imagine HR summits in London.

Previous experience

Prior to working at Gartner, Ms. McKeon spent a number of years with CEB's Finance Practice working in both new business development and account management supporting Chief Financial Officer, Heads of FP&A, Heads of Shared Services, Chief Audit Officers, Chief Risk Officers and Tax.

Prior to working at CEB, she was based in Washington, D.C. working with Neustar Information Services, the trusted provider of real-time information services and analytics, powering a broad suite of complementary, multichannel consumer information solutions - including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Marketing and Real-Time Analytics - to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time.

She supported the marketing and sales functions with lead generation support and salesforce analytics.

Professional background

Targus info, now Neustar

Marketing and Sales Coordinator

CEB, now Gartner

Account Management Associate- Finance

Education

B.A. International Business and Marketing, The Ohio State University

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