Gartner Expert

Amanda Sabia

Sr Principal Analyst

Amanda Sabia is a Principal Analyst in Gartner Research, where she is part of the Worldwide Personal Technologies team covering dynamics that drive personal and workplace behaviors, motivations, inhibitors, and adoption of personal technologies and services. She also leads the research on global spending on personal technologies. Ms. Sabia focuses on North Americans' use of OTT and subscription-based video, broadband, Internet, and voice-related services, applications and platforms within the connected home. Ms. Sabia manages the agenda for the key initiatives around exploiting the personal technology market dynamics, and she leads the Personal Technologies Survey, Gartner's primary research project that surveys people, including digital workers, about their technology ownership, behaviors and motivations.

Roles and responsibility

Product Marketers

Product Developers

Strategic Planners

Sales Enablers

Business Leaders

Previous experience

Prior to joining Gartner in early 2000, Ms. Sabia worked at Verizon for 14 years, concentrating on the area of financial planning and analysis. Her positions involved analyzing and projecting telecommunications demand, revenue, expenses and other income statement items as input to the senior management team. She also presented financial and operational results to internal organizations, primarily Investor Relations, for inclusion in meetings with investors and debt and equity analyst communities. Just prior to her leaving, Ms. Sabia was a project leader involved in quantification of the potential financial synergy of the Bell Atlantic-GTE merger.

Before entering the business sector, Ms. Sabia taught instrumental and general music to children of special needs in grades K-12.

Professional background


Staff Manager

Areas of coverage

Positioning and Messaging

New Market Opportunities

Product Strategy (retired)

Marketing Technology and Emerging Trends

Customer Experience Design and Execution (retired)


M.B.A., Financial Management, Pace University

B.A., Music Education, The College of New Jersey

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Top Issues That I Help Clients Address

1IT Leaders/Vendors/Investors: What are the growth opportunities in the personal technologies market? How much are people spending on personal technology and services?

2IT Leaders/Vendors/Investors: What drives people's and employees' propensity to consume technology? What drives/inhibits them to adopt emerging technologies/services/products?

3IT Leaders/Vendors/Investors: Who are my customers, what is their profile, what kind of experience do they want from my product/service, and how do I get them to purchase my product/service?

4Vendors/Investors: What is driving demand for IoT and services in the connected home - video, broadband, home automation/monitoring/security? How do I play and monetize these devices/services?

5IT Leaders: What personal technologies/devices/apps are my employees using and bringing into the workplace? How can I benefit from this? What do I need to be wary of?