Gartner Expert

Amie Song

Sr Specialist Analyst

Amie Song is a Sr. Specialist, Analyst at Gartner for Marketers where she translates data into actionable insights to help brands and enterprises understand APAC digital landscapes. Recent research at Gartner include Building Best-in-Class Loyalty Program in China; What Western Brands Can Learn from the China Explosion in Livestreaming During COVID-19.

Previous experience

Prior to Gartner, Ms. Song led international development at Effie Awards and spearheaded the establishment of its office in Beijing, China. She also headed strategic planning meetings with 50 international licensees.

Professional background

Effie Worldwide

International Development Manager

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Data and Analytics

Content Marketing and Management

Customer Acquisition and Retention

Industry Marketing Execution

Education

Smith College, East Asian Studies & French Studies

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Top Issues That I Help Clients Address

1Prioritizing Digital Spend in China

2Influencer Strategy in China

3eCommerce Launch & Activations in China

4Social Media Strategy in China

5Localization & Go-to-Market Strategy

Latest blog posts

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