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Gartner Expert
Amie Song
Sr Specialist Analyst
Amie Song is a Sr. Specialist, Analyst at Gartner for Marketers where she translates data into actionable insights to help brands and enterprises understand APAC digital landscapes. Recent research at Gartner include Building Best-in-Class Loyalty Program in China; What Western Brands Can Learn from the China Explosion in Livestreaming During COVID-19.
Previous experience
Prior to Gartner, Ms. Song led international development at Effie Awards and spearheaded the establishment of its office in Beijing, China. She also headed strategic planning meetings with 50 international licensees.
Professional background
Effie Worldwide
International Development Manager
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Data and Analytics
Content Marketing and Management
Customer Acquisition and Retention
Industry Marketing Execution
Education
Smith College, East Asian Studies & French Studies
Top Issues That I Help Clients Address
1Prioritizing Digital Spend in China
2Influencer Strategy in China
3eCommerce Launch & Activations in China
4Social Media Strategy in China
5Localization & Go-to-Market Strategy