Gartner Expert

Andrew Marder

Sr Principal Analyst

Andrew Marder is a Consumer Analyst, covering Consumer Technology and Finance.

His areas of focus include social media use, smart/connect homes, mobile use, home technology use and ownership, e-sports and video game trends, traditional (TV, movies, books, etc.) media consumption, telecom use and trends, and consumer behaviors in those areas.

He also covers insurance, credit card, digital banking and related consumer trends.

Mr. Marder previously worked for Capterra under the Gartner Digital Markets brand, covering small business finance software, startup culture and concerns, and retail software for small businesses.

Previous experience

Mr. Marder covered retail stocks for the Fool. He also worked for Barclays retail bank in the U.K., focusing on the mortgage and savings markets.

Professional background

Motley Fool

Investment Writer

Barclays Bank

Strategy Analyst

Areas of coverage

Mobile Marketing

Social Marketing

Consumers and Culture (retired)


Master's Degree, Philosophy, Virginia Tech

Bachelor's Degree, English Writing, SUNY Potsdam

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Top Issues That I Help Clients Address

1Consumer Values

2Consumer Technology Trends

3Social Media Use and Trends

4Video Game Trends

5Personal Finance