Gartner Marketing and Communications Expert

Aprill Baughns

Sr Director Analyst

Aprill Baughns analyzes marketing and communication's organizational structure, development, transformation and effectiveness trends, resulting in scalable, actionable solutions. With experience spanning a vast array of unique industries, Ms. Baughns will partner with you and provide outcome-oriented, human-centric solutions.

Ms. Baughns' areas of expertise include: Organizational Transformation, Agile Leadership and scaling methodologies, Corporate Program Management, Integrated Business Design/Redesign, Cross-functional Team Leadership, Cloud Delivery and Business Readiness, Design Thinking, Culture Transformation & Strategic Alignment, Enterprise Project Management, Organizational Development & Design, In-depth Marketing Analysis, Business Innovation, Process Improvement and simplification, Systems Thinking, Program Management as a Service (PMaaS), Transformation Management as a Service (TMaaS), Organizational Change Management/Adoption, IT Portfolio Management, Earned Value Management, Leadership Development and Coaching, People Analytics, Operational Modeling, Talent Management (Definition, Skilling, Reskilling, Upskilling)

Years of Experience:

9 years: Consumer Telecommunications Sales & Technology

6 years: Insurance

4 years: Healthcare Technology

2 years: Enterprise and Sales Technology

2 years: External Consulting, Cloud Technology, Life Sciences (Contract Research Organizations and BioTech)

2 years: Engineering - 1.5 Aerospace supplier - .06 years Military supplier

Previous experience

Internal and External Management Consulting (Organizational Development & Transformation Enablement)

Professional background

Cognization Technolgy Solutions

Associate Director, Transformation Enablement

Parexel

Associate Director, Change Management & Adoption

Optum/Unitedhealth

Director, Change Management

Areas of coverage

Leader and Manager Effectiveness

Organization Design and Change Management

Future of Work

Corporate Strategy Formulation

Communications

Education

Master of Science: Organizational Effectiveness and Leadership

Charter Oak State College

Bachelor of Science: Psychology, Concentration: Industrial and Organizational

Charter Oak State College

Certifications:

1. Certified Change Management Professional (CCMP), Association of Change Management Professionals (ACMP)

2. Certified Prosci Change Practitioner Professional Certified Prosci Model Trainer (TTT)

3. Lean Six Sigma Green Belt (LSSGB)

4. Project Management Professional (PMP)

5. Certified Scrum Master (CSM)

6. Certified SAFe Agilist (SA)

7. Certified Agile Leadership (CAL I & II)

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Top Issues That I Help Clients Address

1Future of Work: Strategic Alignment and Future-State Definitions

2Talent Management: Communication Role Agility, Skilling Requirement Definition

3Employee and Consumer Adoption Through Communications Efficacy

4Organizational Agility: Use of People Analytics and Communications Metrics

5Organizational Culture Transition (Longitudinal): Strategic Data Sharing and Messaging