Gartner Expert

Ariane Turley

Sr Principal, Advisory

Ariane Turley is a Senior Principal on Gartner L2's APAC Advisory team where Ms. Turley leads a team of advisors to help brands and enterprises understand digital strategies in China and Japan.

Previous experience

Prior to joining the Advisory team, Ms. Turley led Gartner L2's APAC Research, covering the CPG, beauty and luxury industries in China.

Areas of coverage

Digital Commerce (retired)

Social Marketing

Marketing and Communications Leadership and Strategy

Digital Performance Benchmarks (retired)

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Top Issues That I Help Clients Address

1Understanding the dynamics of the Chinese digital ecosystem and how it differs from the West

2Understanding the Chinese social media and influencer ecosystem

3Identifying digital media and content investments required to effectively reach Chinese consumers

4Benchmarking performance in China specific online retailers