Ariane Turley is a Senior Principal on Gartner L2's APAC Advisory team where Ms. Turley leads a team of advisors to help brands and enterprises understand digital strategies in China and Japan.
Prior to joining the Advisory team, Ms. Turley led Gartner L2's APAC Research, covering the CPG, beauty and luxury industries in China.
Digital Commerce (retired)
Marketing and Communications Leadership and Strategy
Digital Performance Benchmarks (retired)
1Understanding the dynamics of the Chinese digital ecosystem and how it differs from the West
2Understanding the Chinese social media and influencer ecosystem
3Identifying digital media and content investments required to effectively reach Chinese consumers
4Benchmarking performance in China specific online retailers