Experts

Ashley Tolbert

VP, Team Manager

Ashley Tolbert leads Client Strategy across European Retail and Consumer Goods sectors. As a thought leader for L2, Ashley actively advises European-based research and methodologies to benchmark the effectiveness of brands' digital strategy. Through the Client Strategy group, Ashley counsels member brands in realizing their strengths and prioritizing efforts across the four core dimensions of a brand's Digital IQ.

Previous experience

Ashley began her career within Deloitte Consulting's Strategy and Operations practice where she advised consumer-centric companies in organizational effectiveness. Here, she married industry best practices and internal reviews with analytic modeling to provide comprehensive recommendations for operational improvement.

Areas of coverage

Mobile Marketing

Digital Commerce

Social Marketing

Search Strategy and Execution

Digital Performance Benchmarks

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Top Issues That I Help Clients Address

1Digital Strategy & Benchmarking

2Social Media & Influencer Marketing

3E-Commerce and E-Tailer Partnerships

4Digital Strategy Localization

5Digital Marketing (Search, Advertising)

Latest research and insights

Webinar

Gartner L2 Digital IQ Index Retail Banking Europe 2019

Digital IQ Index

Pharma Rx US 2019

Digital IQ Index

Digital IQ Index Wealth Management Services