Ashley Tolbert leads Research & Advisory across Beauty in the U.S. market. As a thought leader for Gartner for Marketers (Formerly L2), Ms. Tolbert actively leads research and methodologies to benchmark the effectiveness of brands' digital strategy. Through the Advisory group, she counsels member brands in realizing their strengths and prioritizing efforts across the four core dimensions of a brand's Digital IQ.
Ms. Tolbert began her career within Deloitte Consulting's Strategy and Operations practice where she advised consumer-centric companies in organizational effectiveness. Here, she married industry best practices and internal reviews with analytic modeling to provide comprehensive recommendations for operational improvement.
Strategy & Operations Practice
Digital Commerce (retired)
Search Strategy and Execution
Digital Performance Benchmarks (retired)
1Digital Strategy & Benchmarking
2Social Media & Influencer Marketing
3E-Commerce and E-Tailer Partnerships
4Digital Strategy Localization
5Digital Marketing (Search, Advertising)