Gartner Expert

Ashley Tolbert

VP, Team Manager

Ashley Tolbert leads Research & Advisory across Beauty in the U.S. market. As a thought leader for Gartner for Marketers (Formerly L2), Ms. Tolbert actively leads research and methodologies to benchmark the effectiveness of brands' digital strategy. Through the Advisory group, she counsels member brands in realizing their strengths and prioritizing efforts across the four core dimensions of a brand's Digital IQ.

Previous experience

Ms. Tolbert began her career within Deloitte Consulting's Strategy and Operations practice where she advised consumer-centric companies in organizational effectiveness. Here, she married industry best practices and internal reviews with analytic modeling to provide comprehensive recommendations for operational improvement.

Professional background

Deloitte Consulting

Strategy & Operations Practice

Areas of coverage

Mobile Marketing

Digital Commerce (retired)

Social Marketing

Search Strategy and Execution

Digital Performance Benchmarks (retired)

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Top Issues That I Help Clients Address

1Digital Strategy & Benchmarking

2Social Media & Influencer Marketing

3E-Commerce and E-Tailer Partnerships

4Digital Strategy Localization

5Digital Marketing (Search, Advertising)