Gartner Expert

Audrey Apfel

VP, Ombudsman

Audrey Apfel leads the Program and Portfolio Management team, one of three teams serving Enterprise Architecture and Technical Innovation (EA + TI) and PPM leaders under Gartner's IT Leaders research group.

Ms. Apfel has extensive experience in technical, PMO, product development and business management positions. She is the author of Gartner's "Total Value of Opportunity" (TVO) methodology and was a co-author of the original Gartner Business Value Model. Her familiarity with a broad range of technology and business issues has led her to be the keynote speaker at many Gartner and outside events, and to her contribution to many books on PPM and other subjects.

Roles and responsibility

PMO lead, portfolio manager, program manager, senior project leader, CIO

Previous experience

Ms. Apfel has more than 25 years of experience in enterprise business, IT, user and provider environments. Prior to joining Gartner, she worked at IBM for 11 years and held several positions, crossing the corporation from Development to Quality Assurance to Systems Engineering and Services, to business staff positions. She started her career at Bell Laboratories as a Member of Technical Staff (MTS), developing and supporting network architectures.

Professional background


Programmer, Systems Engineer, Systems Architect, Business Planner

Bell Laboratories

Member of Technical Staff, Network Architectures

Areas of coverage

Best-in-Class Portfolio Office

Strategic Portfolio Management

PMO Strategies and Disciplines

Executing on Business Transformation While Building a Highly Adaptive Enterprise


M.S., New York University

B.S., Computer Science, Queens College/City University of New York

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Top Issues That I Help Clients Address

1IT demand and project prioritization

2Starting up and evolving PMO organizations

3Determining the business value of IT investments and value metrics

4Business-IT alignment

5Sponsorship and business engagement on projects