Beths Snellen Roberts is a Senior Director at Gartner where she covers Analyst Relations as part of the Tech Marketing research. Beth has more than 20 years experience in marketing and communications, including analyst relations, product marketing, marketing strategy and government relations.
Prior to joining Gartner, Beth lead analyst relations programs as in house staff and outside consultant. She also has experience in product marketing, public relations, government relations and sales enablement.
Wind Communications Agency
Analyst Relations Director
PulsePoint (Datran Media)
Account Executive
Capgemini
Analyst Relations Director
Analyst Relations Best Practices
Analyst Relations Impact on the Business
Analyst Relations Leadership and Evolution
MBA, Haas School of Business at University of Berkeley
BA, Political Science, University of Kentucky
1AR Strategy
2How AR can work with Sales, Marketing and Product
3Managing AR Stakeholders
4AR Tactical Plans