Gartner Expert

Beth Snellen

Sr Director Analyst

Beths Snellen Roberts is a Senior Director at Gartner where she covers Analyst Relations as part of the Tech Marketing research. Beth has more than 20 years experience in marketing and communications, including analyst relations, product marketing, marketing strategy and government relations.

Previous experience

Prior to joining Gartner, Beth lead analyst relations programs as in house staff and outside consultant. She also has experience in product marketing, public relations, government relations and sales enablement.

Professional background

Wind Communications Agency

Analyst Relations Director

PulsePoint (Datran Media)

Account Executive


Analyst Relations Director

Areas of coverage

Analyst Relations Best Practices

Analyst Relations Impact on the Business

Analyst Relations Leadership and Evolution


MBA, Haas School of Business at University of Berkeley

BA, Political Science, University of Kentucky

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Top Issues That I Help Clients Address

1AR Strategy

2How AR can work with Sales, Marketing and Product

3Managing AR Stakeholders

4AR Tactical Plans