Bill Swanton covers application strategy and the business value of IT, including IT benefit realization techniques used by Fortune 1000 companies to expand the value they receive from their application investments. Recent areas of focus have been the digital business technology platform, enterprise agile governance and budgeting, product management of applications, and software engineering strategy and practices.
Mr. Swanton came to Gartner through the AMR Research acquisition with a specific focus on how brand owners, contract manufacturers and other suppliers use ERP and other enterprise software to manage global demand-driven supply networks (DDSNs). He also launched AMR Research's product life cycle management (PLM) coverage in 1997. He held numerous product marketing and IT positions and gained experience within the manufacturing software, controls, and automation system markets. He worked in the manufacturing systems division of Kronos. He also worked for ITP Group and its MainStream subsidiary in various consulting and product marketing roles. He began his career at the C.S. Draper Laboratory as a system engineer and software development team leader.
Industry Marketing Manager
MainStream Software/ITP Boston
Director of Product Marketing
C.S. Draper Laboratory
Member of Technical Staff
Applications and Software Engineering Leaders
Application and Product Portfolio Governance (retired)
M.S., Computer Science, Rensselaer Polytechnic Institute
B.S., Physics, Rensselaer Polytechnic Institute
1Developing an application strategy (incl. pace-layered application strategy)
2How to build a digital business technology platform
3Business cases & benefits realization for business process improvement w/IT
4Scaling agile development methodologies to dozens of teams inc, governance and budgeting
5Application rationalization and consolidation