Gartner Expert

Brad Holmes

Managing Vice President

Brad Holmes is a Managing Vice President in Gartner's Healthcare and Life Sciences Industry Research practice. Mr. Holmes manages our Healthcare Payer and Life Sciences teams. He helps CIOs navigate their technology and business strategy challenges. His background is in innovation, digital business, product development and customer experience working with health plans, technology startups, major employers and provider organizations. Mr. Holmes works with CIOs, executive committees and boards of directors to shape their strategies, create new value and measure their success in meeting the evolving demands of their business and consumer customers.

Previous experience

Previously, Mr. Holmes has delivered research and consultative guidance to senior executives to use technology effectively to achieve their business goals. Designed and implemented new insurance products and supplemental benefits for both a major health payer and a global employer. He has also helped start new businesses in urgent care, online pharmacy, and consumer e-commerce. Mr. Holmes has also managed revenue cycles for group medical practices.

Professional background

Forrester Research

VP and Group Director, Healthcare, Government and Tech Marketing and Sales

UnitedHealth Group

Vice President, Product Development

Mobil Oil

Director of Benefits

Areas of coverage

Product Leadership

Marketing Agility

Healthcare and Life Science Digital Optimization and Modernization

Healthcare and Life Science Digital Transformation and Innovation


M.B.A., General Management, Darden School of Business, University of Virginia, Faculty Award for Academic Excellence

B.A., Healthcare Policy Studies, Dartmouth College

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Top Issues That I Help Clients Address

1Digital business transformation strategies in healthcare

2Innovation best practices in healthcare

3Customer experience excellence in healthcare

4Business model adaptation in response to customer and partner dynamics

5Marketing healthcare capabilities, products, and services to buyers and customers