- Gartner client? Log in for personalized search results.
Gartner Expert
Brian Patrick Manusama
Sr Director Analyst
Brian Manusama is a Senior Director Analyst within Gartner Research and Advisory. His research focuses on customer experience (CX) and customer engagement strategies and technologies, including customer service and support (CSS) and artificial intelligence.
With his in-depth thought leading insights, Mr. Manusama's latest research projects involved The future of Customer Service, Digital Customer Service strategies, Pricing AI conversational platforms and Using AI in Customer Service.
Mr. Manusama is also the lead author of the Magic Quadrant for CRM Customer Engagement Centers, the Market Guide for Digital Customer Service and Conference Chair of the Customer Experience and Technology Summit in London.
Previous experience
Before joining Gartner, Mr. Manusama was an international serial entrepreneur and CEO of several CRM Startups. His teams consulted and coached CEOs/CIOs in their digital transformation and becoming a customer-centric business.
Before his entrepreneurship, Mr. Manusama held several leadership positions with system integrators, consulting firms and in retail banking.
Mr. Manusama has the ability to quickly familiarize himself with organizations and present a thorough analysis of the current situation with a strategic, realistic and pragmatic approach. He is a trusted advisor, mentor and coach able to help organizations to accelerate in their growth potential. Using his knowledge, his respect for people and his enthusiasm, he makes it possible to solve complex situations.
Mr. Manusama's clients and colleagues see him and his experience as a nice balance between great knowledge of business organizations and essential understanding of the supporting innovative ICT resources.
Professional background
Serial Enterpreneur of several CRM Startups
CEO
Atos (Origin)
Vice President CRM and BI
ABN AMRO Bank
Vice President Customer Service and Support
Areas of coverage
Artificial Intelligence
CRM Strategy and Customer Experience
Customer Service and Support Technology
Service and Support Strategy and Leadership
Digital and Self-Service Customer Service
Education
Bachelor of Business Administration
Top Issues That I Help Clients Address
1Developing your Customer Service and Support Strategy
2Selecting the right Customer Service and Support Technology
3Selecting, Building and Deploying Your AI Conversational Platform; Chatbot and Virtual Assistant
4Building Your Customer Experience Strategy
5Delivering upon your Customer Experience Strategy