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Gartner Expert
Bryan VanDyke
GVP
Bryan VanDyke is a Group Leader for Amazon, B2B and Financial Services sectors at Gartner for Marketers. Mr. VanDyke oversees the teams that lead the evaluation of the digital marketing programs for 300+ brands. He advises Chief Marketing Officers and Chief Digital Officers on how to optimize investment in acquisition and retention programs in search, email, owned sites and third-party marketplaces. He directs the publication of annual benchmarking indices and monthly competitive intelligence reports.
Previous experience
Mr. VanDyke created and led the global digital marketing center of excellence with responsibility for all corporate assets, including the strategy, branding, content, promotion and technology for MorganStanley.com.
Professional background
Morgan Stanley
Managing Director and Head of Digital
Prudential Financial
Vice President and Head of Digital Strategy
Areas of coverage
Marketing Organization and Talent
Marketing and Communications Leadership and Strategy
Content Marketing and Management
Digital Performance Benchmarks (retired)
Financial Services Digital Business Strategy and Innovation
Education
M.F.A., Columbia University
B.A., Northwestern University
Top Issues That I Help Clients Address
1How to plan and execute transformation programs in large organizations
2How to create an integrated digital marketing strategy
3How to build a high performing, modern marketing team
4How to create, promote, and operate a content marketing practice
5How to foster collaboration across marketing and technology teams