Gartner Expert

Bryan VanDyke

Managing Vice President

Bryan VanDyke is a Group Leader for Amazon, B2B and Financial Services sectors at Gartner for Marketers. Mr. VanDyke oversees the teams that lead the evaluation of the digital marketing programs for 300+ brands. He advises Chief Marketing Officers and Chief Digital Officers on how to optimize investment in acquisition and retention programs in search, email, owned sites and third-party marketplaces. He directs the publication of annual benchmarking indices and monthly competitive intelligence reports.

Previous experience

Mr. VanDyke created and led the global digital marketing center of excellence with responsibility for all corporate assets, including the strategy, branding, content, promotion and technology for MorganStanley.com.

Professional background

Morgan Stanley

Managing Director and Head of Digital

Prudential Financial

Vice President and Head of Digital Strategy

Areas of coverage

Marketing Organization and Talent

Marketing Leadership and Strategy

Content Marketing and Management

Digital Performance Benchmarks (retired)

Financial Services Digital Business Strategy and Innovation

Education

M.F.A., Columbia University

B.A., Northwestern University

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Top Issues That I Help Clients Address

1How to plan and execute transformation programs in large organizations

2How to create an integrated digital marketing strategy

3How to build a high performing, modern marketing team

4How to create, promote, and operate a content marketing practice

5How to foster collaboration across marketing and technology teams