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CMO Insight: Unlock Marketing Technology Value Through Your Internal and External Teams
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Bryan Yeager focuses on digital marketing technology, strategy and emerging trends. Mr. Yeager helps marketers assess and prioritize the platforms, tools and services they can use to achieve their companies' business objectives today and in the future.
Mr. Yeager has more than 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce. Prior to joining Gartner, he developed in-depth reports, forecasts and presentations on emerging trends and platforms as a Senior Analyst at eMarketer. Before that, he was an Associate Director at InfoTrends, where he spearheaded an array of research, consulting, advisory and training projects for technology companies and end users.
eMarketer
Senior Analyst
InfoTrends
Associate Director
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Marketing Organization and Operations
Content Marketing and Management
Advertising
Bachelor of Science, Graphic Media Publishing, Rochester Institute of Technology, 2008
1What platforms, tools and services should marketers use to compete in an increasingly digital world?
2How can marketers prioritize and implement emerging digital trends for business advantage?
3How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?
4What skills and traits are required to build a nimble tech- and data-driven marketing team?
5What are the best practices for navigating the vast and growing landscape of technologies for marketers?