Gartner Expert

Bryan Yeager

Sr Director Analyst

Bryan Yeager focuses on digital marketing technology, strategy and emerging trends. Mr. Yeager helps marketers assess and prioritize the platforms, tools and services they can use to achieve their companies' business objectives today and in the future.

Previous experience

Mr. Yeager has more than 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce. Prior to joining Gartner, he developed in-depth reports, forecasts and presentations on emerging trends and platforms as a Senior Analyst at eMarketer. Before that, he was an Associate Director at InfoTrends, where he spearheaded an array of research, consulting, advisory and training projects for technology companies and end users.

Professional background

eMarketer

Senior Analyst

InfoTrends

Associate Director

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing Organization and Talent

Content Marketing and Management

Advertising

Education

Bachelor of Science, Graphic Media Publishing, Rochester Institute of Technology, 2008

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Top Issues That I Help Clients Address

1What platforms, tools and services should marketers use to compete in an increasingly digital world?

2How can marketers prioritize and implement emerging digital trends for business advantage?

3How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?

4What skills and traits are required to build a nimble tech- and data-driven marketing team?

5What are the best practices for navigating the vast and growing landscape of technologies for marketers?