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Gartner Expert
Carrie Cowan
Sr Director, Advisory
Carrie Cowan is a Senior Director, Analyst in the Gartner for Tech & Service provider practice. Ms. Cowan provides advisory guidance and research to CEOs and product marketers of start-up and mid-size tech companies. Her areas of expertise span across essential steps of Go-to-Market strategy, including messaging, marketing communications and product launch strategies, as well as product marketing processes, modern lead/demand generation approaches and effective partner enablement practices
Previous experience
Ms. Cowan has a strong track record in leading hardware and software products into B2C and B2B markets. She has successfully orchestrated hundreds of new product launches in both emerging categories and mature markets. Her 20+ years of experience includes global marketing and product leadership roles at well-known personal tech brands including Toshiba (PC & Mobility devices), Magellan (Automotive Tech), Nvidia (Graphics Tech) and Microsoft. She has also led branding, demand generation, partner and portfolio marketing initiatives for the mobile gaming and app business units of Electronic Arts and Sega Entertainment and has been involved with early stage start-ups in funding and execution phases. She is based in Southern California.
Professional background
Toshiba America
Product Marketing Leader, Digital Devices
Electronic Arts
Senior Global Brand Manager, EA Mobile
NVIDIA Corp.
Senior Manager, Alliance Marketing & Marketing Communications
Areas of coverage
Customer Acquisition for Tech CEOs
Product Introduction
Go-to-Market Strategy
Messaging and Differentiation
Demand Generation
Education
B.S., Marketing, California State Polytechnic University, Pomona
Top Issues That I Help Clients Address
1Messaging, positioning and marketing communications
2Lead generation and Demand Generation programs
3Buyer enablement best practices to reduce sale cycle times
4Product launch planning, strategy and execution
5Partner marketing and enablement