Chad Bright

Managing Vice President

Chad Bright is a Research and Advisory lead for Gartner L2's CPG and Retail Practices.

Previous experience

Previously Mr. Bright was a digital expert within McKinsey & Company's Consumer Practice, focused on serving retailers and consumer goods companies across a wide range of digital and multichannel topics including strategy, marketing, fulfillment, eCategory management and organization.

Professional background

McKinsey & Company

Digital Expert

Sears Holding Company

Divisional Merchandise Manager - Softlines


Manager - Merchandise Strategy & Development

Areas of coverage

Mobile Marketing

Digital Commerce

CMO Strategy and Innovation

Search Strategy and Execution

Digital Performance Benchmarks


DePaul University - Charles H. Kellstadt Graduate School of Business

M.B.A. Marketing Strategy & Planning and Entrepreneurship

Indiana University - Kelley School of Business

B.S. Finance

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Top Issues That I Help Clients Address

1Measuring your brands performance versus peers and best-in-class brands across consumer facing digital touchpoints

2Identifying brands / enterprises digital strengths and opportunities and helping prioritize digital investments to drive conversion and awareness

3Search marketing across platforms - Google, E-Tailers, Voice

4Optimizing online merchandising and user experience to drive consumer engagement and conversion

5Developing nuanced e-tailer strategies taking into account unique platform dynamics and capabilities

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