Gartner Expert

Chad Bright

Managing Vice President

Chad Bright is the Managing Vice President for Gartner for Marketers (formerly L2) CPG and Retail Practices, leading a team of research and advisory associates focused on developing and delivering digital insights for marketing leaders and practitioners. His team covers a variety of categories and retailers, including personal care, home care, food and beverages, grocery, big box, department stores and restaurants.

Previous experience

Previously Mr. Bright was a digital expert within McKinsey & Co.'s Consumer Practice, focused on serving retailers and consumer goods companies across a wide range of digital and multichannel topics including strategy, marketing, fulfillment, e-category management and organization.

Professional background

McKinsey & Co.

Digital Expert

Sears Holding

Divisional Merchandise Manager - Softlines

Walgreens

Manager - Merchandise Strategy & Development

Areas of coverage

Mobile Marketing

Digital Commerce

CMO Strategy and Innovation

Search Strategy and Execution

Digital Performance Benchmarks

Education

Charles H. Kellstadt Graduate School of Business, DePaul University

M.B.A., Marketing Strategy & Planning and Entrepreneurship, B.S. Finance, Kelley School of Business, Indiana University

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Top Issues That I Help Clients Address

1Measuring your brands performance versus peers and best-in-class brands across consumer facing digital touchpoints

2Identifying brands/enterprises digital strengths and opportunities and helping prioritize digital investments to drive conversion and awareness

3Search marketing across platforms - Google, E-Tailers, Voice

4Optimizing online merchandising and user experience to drive consumer engagement and conversion

5Developing nuanced e-tailer strategies taking into account unique platform dynamics and capabilities