Gartner Expert

Chad Bright

Managing Vice President

Chad Bright is the Managing Vice President for Gartner for Marketers (formerly L2) CPG and Retail Practices, leading a team of research and advisory associates focused on developing and delivering digital insights for marketing leaders and practitioners. His team covers a variety of categories and retailers, including personal care, home care, food and beverages, grocery, big box, department stores and restaurants.

Previous experience

Previously Mr. Bright was a digital expert within McKinsey & Co.'s Consumer Practice, focused on serving retailers and consumer goods companies across a wide range of digital and multichannel topics including strategy, marketing, fulfillment, e-category management and organization.

Professional background

McKinsey & Co.

Digital Expert

Sears Holding

Divisional Merchandise Manager - Softlines

Walgreens

Manager - Merchandise Strategy & Development

Areas of coverage

Mobile Marketing

Marketing Leadership and Strategy

Search Strategy and Execution

Education

Charles H. Kellstadt Graduate School of Business, DePaul University

M.B.A., Marketing Strategy & Planning and Entrepreneurship, B.S. Finance, Kelley School of Business, Indiana University

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Top Issues That I Help Clients Address

1Measuring your brands performance versus peers and best-in-class brands across consumer facing digital touchpoints

2Identifying brands/enterprises digital strengths and opportunities and helping prioritize digital investments to drive conversion and awareness

3Search marketing across platforms - Google, E-Tailers, Voice

4Optimizing online merchandising and user experience to drive consumer engagement and conversion

5Developing nuanced e-tailer strategies taking into account unique platform dynamics and capabilities