Mr. Xu is a Senior Director Analyst focusing on sales and marketing challenges technology companies face primarily in the early stage and growth phases. Mr. Xu specializes in advising technology vendors on their go-to-market strategies. As a part of the Tech CEO team in Gartner's Technology and Service Provider (T&SP) research group, he provides granular and actionable executive-level insight and decision support on go-to-market choices and tactics, including market segmentation and positioning, messaging and storytelling, lead & demand generation, sales model & process, as well as market expansions.
In his previous role as a technology executive, Mr. Xu has 25+ years of experience with various multinational tech companies. He has taken on leadership roles in general management, sales & presales, marketing as well as professional services and successfully driving digital transformations in various industries across the Greater China and APAC region, with a specialization in the fashion and apparel sector. Mr. Xu thrives in pioneering breakthrough industrial 4.0 solutions, both as a technology provider and as an in-house change agent.
APAC VP Business Development
Lawson Software (previously know as Intentia)
Managing Director Greater China
Deputy Genera -l Marketing
Marketing and Sales Execution for Tech CEOs
Tech Buying Behavior
Master of Science in Industrial Management and Engineering
Linkoping Institute of Technology, Sweden
1How do I position and message software applications to align with customer needs and competitive differentiation?
2Digitalization of product design and development, manufacturing, distribution and retail
3Sales management and enablement
4Driving strategic marketing inititatives
5Improve messaging within a website, presentation or pitch to prospects / clients (sales presentation)