Gartner Expert

Chris Fletcher

Research Director

Chris Fletcher is Agenda Manager and Research Director with Gartner for Technical Professionals, leading GTP's research in CRM and Enterprise Applications. With almost 20 years of CRM experience, Chris provides client value by focusing on the intersection of strategy, technology and business. He has published more than 200 research notes at Gartner, including the Magic Quadrant for Digital Commerce, the Magic Quadrant for CRM Lead Management, and Best Practices in Price Optimization and Management. Mr. Fletcher has spoken at multiple Gartner and CRM industry conferences and has been sourced in several publications, including The New York Times, The Wall Street Journal, USA Today, Information Week and multiple Web publications.

Roles and responsibility

CIO; COO; VP of Commerce/Sales/Marketing; Lead architect/developer for CRM or Enterprise Applications; Product Management/Development roles in vendor clients

Previous experience

Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.

Professional background

AMR Research

Research Director: CRM & E-Commerce


Director of Alliance & Solution Marketing: Mobile Enterprise Applications

Aberdeen Group

Vice President and Managing Director

Areas of coverage

Cloud Computing (retired)


M.B.A., University of New Hampshire, Whittemore School of Business & Economics

B.A., University of New Hampshire

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Top Issues That I Help Clients Address

1Aligning strategic developments in CRM, digital commerce, and enterprise applications with the needs of the client

2Aligning digital commerce investment, vision and strategy

3Leveraging CRM and customer experience technology with digital commerce

4Building a digital business vision, strategy and platform for B2B, B2B2C and B2C organizations

5Helping technical professionals align their development and architect skills with ongoing developments in CRM and enterprise applications