Gartner Expert

Chris Moody

Sr Director Analyst

Chris Moody is Sr. Director, Analyst at Gartner working at the intersection of marketing and sales. As an experienced marketing leader with a relentless focus on revenue, Mr. Moody brings extensive marketing expertise to sales and marketing leaders to create actionable takeaways to impact their business.

Previous experience

Mr. Moody has held marketing leadership positions for over 15 years building effective cross-functional teams and growing pipeline and revenue at leading organizations like General Electric, Oracle, Red Hat, and Bandwidth.com. His work focused on proving the value of marketing and making an impact through the entire sales process. His teams have won multiple industry awards and he has spoken at hundreds of leading marketing events helping marketers better impact revenue creation.

Professional background

TOPO, now Gartner

Senior Analyst, Marketing

Compendium, now Oracle

Vice President, Marketing and Director, Marketing

General Electric

Content Marketing Leader

Areas of coverage

Customer Acquisition and Retention

Sales Strategy and Leadership

Sales Execution and Demand Generation

Education

MBA, Supply Chain Management, North Carolina State University

B.S., Business Management, North Carolina State University

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Top Issues That I Help Clients Address

1Creating revenue through effective sales and marketing

2Building, executing, and optimizing demand generation and account-based strategies

3Measuring sales and marketing performance throughout the entire funnel

4Developing and deploying effective go-to-market, content, and messaging strategies

5Facilitating better alignment between sales and marketing teams