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As “Real” Gets Redefined, Marketing Opportunities Broaden
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Gartner Marketing Expert
Christian Ruzich
Sr Principal Analyst
Christian Ruzich is an Analyst, covering consumer insights in the Marketing Practice (Gartner for Marketers). Mr. Ruzich's areas of focus include media, entertainment and technology (the "platforms and channels" pillar) as well as generation-based consumer attitudes and trends.
Previous experience
Mr. Ruzich partnered with key clients to develop and direct complex consulting programs, combining qualitative and quantitative research and trends analysis to move them from insight to action, building their brands and businesses. He spearheaded all aspects of qualitative market research projects for high-profile clients across categories, including technology, beverage, retail, finance, CPG and media. He collaborated seamlessly with consultants across multiple practice areas (quantitative, foresight, trends) to develop and deliver integrated, multimethodology business insights. He is a key leader in the highly specialized Technology and Media practice.
Professional background
Blackstone Group
Vice President, Senior Research Director
The Futures Company (Kantar Consulting)
Director, Project Consulting
TRU
Research Director
Areas of coverage
Social Marketing
Consumers and Culture
Education
B.A., History, Carleton College