Gartner Expert

Christopher Gilbert Rivera

Director, Advisory

Christopher Rivera delivers strategic advisory for Food and Beverage as well as multicultural and diverse audiences. Mr. Rivera draws from 20 years CPG cultural and global brand marketing leadership experience across categories, channels, consumers, and is adept at driving new growth through cultural intelligence, capabilities and commercialization.

Previous experience

In his previous job, Mr. Rivera worked on Strategy Multicultural Brand Portfolio $800M, Global Brand Reposition and Identity $1B Brand and Digital Platform/Hispanic.

Professional background

Kellogg Company

Dir - Brand Marketing

Dr Pepper Snapple Group

Program Brand Manager

Miller Coors

Retail Sales & Marketing Manager

Areas of coverage

Consumers and Culture (retired)


M.B.A., Southern Methodist University

B.S., Texas A&M University

Design Thinking, Stanford Graduate School

Strategic Marketing Management, University of Chicago Booth School of Business

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Top Issues That I Help Clients Address

1Brand Growth From Multicultural Consumers

2Food and Beverage

3Hispanic, African American, Asian American, LGBTQ + Consumer trends

4Cultural Marketing and Advertising