Christopher Rivera delivers strategic advisory for Food and Beverage as well as multicultural and diverse audiences. Mr. Rivera draws from 20 years CPG cultural and global brand marketing leadership experience across categories, channels, consumers, and is adept at driving new growth through cultural intelligence, capabilities and commercialization.
In his previous job, Mr. Rivera worked on Strategy Multicultural Brand Portfolio $800M, Global Brand Reposition and Identity $1B Brand and Digital Platform/Hispanic.
Dir - Brand Marketing
Dr Pepper Snapple Group
Program Brand Manager
Retail Sales & Marketing Manager
Consumers and Culture
M.B.A., Southern Methodist University
B.S., Texas A&M University
Design Thinking, Stanford Graduate School
Strategic Marketing Management, University of Chicago Booth School of Business
1Brand Growth From Multicultural Consumers
2Food and Beverage
3Hispanic, African American, Asian American, LGBTQ + Consumer trends
4Cultural Marketing and Advertising