Gartner Expert

Claire Tassin

Director Analyst

Claire Tassin is passionate about helping companies better understand their customers. Ms. Tassin helps retail marketing leaders uncover insights about evolving customer buying behaviors in order to overcome challenges to business growth. She is keenly interested in the shifting drivers of consumer loyalty and implications for rewards programs.

Previous experience

Ms. Tassin worked as a research analyst with the CEB, now Gartner, Marketing to Small Business Leadership Council. As an analyst, she led focus groups, designed quantitative surveys and wrote research on a variety of topics including business owner purchase drivers, effective social media marketing and small business customer retention, to name a few.

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Retention

Industry Marketing Execution


B.A., Psychology, Washington University, St. Louis

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Top Issues That I Help Clients Address

1How are changing consumer values, attitudes, and behaviors impacting the retail industry?

2How should retail marketers optimize digital marketing execution to align with consumer behaviors?

3Which changes in society and culture will impact retailers?

4What digital marketing best practices can my brand apply to improve its performance in relation to other retailers??

5How are retail organizations investing in marketing channels and activities?