Experts

Claire E Tassin

Director Analyst

Claire Tassin is passionate about helping companies better understand their customers. Ms. Tassin serves marketing leaders, helping them uncover insights about customer buying behavior in order to overcome challenges to business growth. She specializes in the retail and digital commerce, as well as the Millennial generation.

Previous experience

Prior to directly advising clients, Ms. Tassin worked as a research analyst with the CEB, now Gartner, Marketing to Small Business Leadership Council. As an analyst, she led focus groups, designed quantitative surveys and wrote research on a variety of topics including business owner purchase drivers, effective social media marketing and small business customer retention, to name a few.

Areas of coverage

Multichannel Marketing

Digital Commerce

Consumers and Culture

Education

B.A., Psychology, Washington University, St. Louis

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Top Issues That I Help Clients Address

1Exploring consumer trends in retail and brand relationships

2Understanding the millennial generation as a consumer cohort and by life stage

3Exploring customer loyalty drivers and incentives

4B2C marketing channel impact and effectiveness

5Digital commerce channel impact and effectiveness

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