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Phones Are Friends, Not Foes
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Experts
Claire E Tassin
Director Analyst
Claire Tassin is passionate about helping companies better understand their customers. Ms. Tassin serves marketing leaders, helping them uncover insights about customer buying behavior in order to overcome challenges to business growth. She specializes in the retail and digital commerce, as well as the Millennial generation.
Previous experience
Prior to directly advising clients, Ms. Tassin worked as a research analyst with the CEB, now Gartner, Marketing to Small Business Leadership Council. As an analyst, she led focus groups, designed quantitative surveys and wrote research on a variety of topics including business owner purchase drivers, effective social media marketing and small business customer retention, to name a few.
Areas of coverage
Multichannel Marketing
Digital Commerce
Consumers and Culture
Education
B.A., Psychology, Washington University, St. Louis
Top Issues That I Help Clients Address
1Exploring consumer trends in retail and brand relationships
2Understanding the millennial generation as a consumer cohort and by life stage
3Exploring customer loyalty drivers and incentives
4B2C marketing channel impact and effectiveness
5Digital commerce channel impact and effectiveness