Claire Tassin is passionate about helping companies better understand their customers. She serves marketing leaders, helping them uncover insights about customer buying behavior in order to overcome challenges to business growth. Ms. Tassin specializes in the retail and travel sectors and millennial generation.
Prior to directly advising clients, Ms. Tassin worked as a research analyst with the CEB, now Gartner, marketing to small business leadership council. As an analyst, she led focus groups, designed quantitative surveys and wrote research on a variety of topics including business owner purchase drivers, effective social media marketing, and small business customer retention, to name a few.
Consumers and Culture
B2B Buyer Insights
B.A., Psychology, Washington University, St. Louis
1Exploring consumer trends in retail and brand relationships
2Understanding the millennial generation as a consumer segment
3Understanding millennial behaviors by life stage and within sectors
4Understanding consumer values
5Understanding consumers as travelers