Claire E Tassin

Director Analyst

Claire Tassin is passionate about helping companies better understand their customers. She serves marketing leaders, helping them uncover insights about customer buying behavior in order to overcome challenges to business growth. Ms. Tassin specializes in the retail and travel sectors and millennial generation.

Previous experience

Prior to directly advising clients, Ms. Tassin worked as a research analyst with the CEB, now Gartner, marketing to small business leadership council. As an analyst, she led focus groups, designed quantitative surveys and wrote research on a variety of topics including business owner purchase drivers, effective social media marketing, and small business customer retention, to name a few.

Areas of coverage

Consumers and Culture

B2B Buyer Insights


B.A., Psychology, Washington University, St. Louis

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Top Issues That I Help Clients Address

1Exploring consumer trends in retail and brand relationships

2Understanding the millennial generation as a consumer segment

3Understanding millennial behaviors by life stage and within sectors

4Understanding consumer values

5Understanding consumers as travelers

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