Research
Best Practices for Marketing to Millennials
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Experts
Claire E Tassin
Director Analyst
Claire Tassin is passionate about helping companies better understand their customers. She serves marketing leaders, helping them uncover insights about customer buying behavior in order to overcome challenges to business growth. Ms. Tassin specializes in the retail and travel sectors and millennial generation.
Previous experience
Prior to directly advising clients, Ms. Tassin worked as a research analyst with the CEB, now Gartner, marketing to small business leadership council. As an analyst, she led focus groups, designed quantitative surveys and wrote research on a variety of topics including business owner purchase drivers, effective social media marketing, and small business customer retention, to name a few.
Areas of coverage
Consumers and Culture
B2B Buyer Insights
Education
B.A., Psychology, Washington University, St. Louis
Top Issues That I Help Clients Address
1Exploring consumer trends in retail and brand relationships
2Understanding the millennial generation as a consumer segment
3Understanding millennial behaviors by life stage and within sectors
4Understanding consumer values
5Understanding consumers as travelers