Clare Dietz is a Senior Principal in the marketing practice at Gartner. In that capacity, she works with marketing leaders and their teams on a wide array of mission-critical strategic initiatives.
Through a combination of research presentations and client interactions, Ms. Dietz shares best practice research and insights, adapting industry-agnostic results to resonate with the client's unique business problems. She creates actionable plans in partnership with CMOs and their teams, to help them make better decisions faster; she provides guidance along the way at the client's request.
Ms. Dietz's focus areas are in advertising, multichannel, social and mobile marketing.
Ms. Dietz's marketing career spans 16 years, predominantly working for advertising power-houses, Ogilvy and McCann. Although Ms. Dietz supported many clients, she gravitated towards high-tech, most notably working with Microsoft and IBM. She also worked as a client at a national telecommunications company. Her expertise runs the gamut from global brand launches to integrated through-the-line campaigns to content marketing and public relations.
C/SMB Brand, PR, and Content Consultant
Group Client Service Director
Content Marketing and Management
B.A., Political Science, the University of Colorado at Boulder
1Multichannel marketing strategies
2Buyer journey mapping
3Social marketing strategy as part of integrated campaign
4Improving campaign performance