Experts

Clare Dietz

Sr Principal, Advisory

Clare Dietz is a Senior Principal in the marketing practice at Gartner. In that capacity, she works with marketing leaders and their teams on a wide array of mission-critical strategic initiatives.

Through a combination of research presentations and client interactions, Ms. Dietz shares best practice research and insights, adapting industry-agnostic results to resonate with the client's unique business problems. She creates actionable plans in partnership with CMOs and their teams, to help them make better decisions faster; she provides guidance along the way at the client's request.

Ms. Dietz's focus areas are in advertising, multichannel, social and mobile marketing.

Previous experience

Ms. Dietz's marketing career spans 16 years, predominantly working for advertising power-houses, Ogilvy and McCann. Although Ms. Dietz supported many clients, she gravitated towards high-tech, most notably working with Microsoft and IBM. She also worked as a client at a national telecommunications company. Her expertise runs the gamut from global brand launches to integrated through-the-line campaigns to content marketing and public relations.

Professional background

Windstream Communications

C/SMB Brand, PR, and Content Consultant

McCann

Group Client Service Director

Ogilvy

Account Supervisor

Areas of coverage

Multichannel Marketing

Social Marketing

Content Marketing and Management

Advertising

Education

B.A., Political Science, the University of Colorado at Boulder

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Top Issues That I Help Clients Address

1Multichannel marketing strategies

2Buyer journey mapping

3Social marketing strategy as part of integrated campaign

4Improving campaign performance