Gartner Expert

Cody Stack

Director, Team Manager

Cody Stack is a Research Team Manager within Gartner's Digital Performance Benchmarking division, responsible for cross-sector research helping clients elevate their digital marketing strategy and execution.

Previous experience

In his previous roles, Mr. Stack has advised on and implemented digital marketing initiatives for large and small companies alike.

Professional background


Strategy Associate


Digital Marketing Consultant

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Retention


MBA, Digital Marketing & Strategy, NYU Stern School of Business

BA, Psychology, Georgetown University

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Top Issues That I Help Clients Address

1Identifying best-in-class digital commerce tactics on brand sites

2Optimizing search strategy to cater to customers at all stages of the purchase funnel

3Developing robust social media content to be redistributed across platforms

4Maximizing conversion opportunities on mobile

5Making the most out of retail partnerships