Gartner Expert
Cody Stack
Director, Team Manager
Cody Stack is a Research Team Manager within Gartner's Digital Benchmarking division. Mr. Stack team benchmarks the digital competence of brands within the following sectors: Automotive, B2B, Consumer Electronics, Financial Services, Health & Wellness and Hospitality
Previous experience
In his previous roles, Mr. Stack has advised on and implemented digital marketing initiatives for large and small companies alike.
Professional background
Razorfish
Strategy Associate
Self-Employed
Digital Marketing Consultant
Areas of coverage
Search Strategy and Execution
Digital Performance Benchmarks (retired)
Education
MBA, Digital Marketing & Strategy, NYU Stern School of Business
BA, Psychology, Georgetown University
Top Issues That I Help Clients Address
1Identifying best-in-class digital commerce tactics on brand sites
2Optimizing search strategy to cater to customers at all stages of the purchase funnel
3Developing robust social media content to be redistributed across platforms
4Maximizing conversion opportunities on mobile
5Making the most out of retail partnerships