Gartner Expert
Cody Stack
Director, Team Manager
Cody Stack is a Research Team Manager within Gartner's Digital Performance Benchmarking division, responsible for cross-sector research helping clients elevate their digital marketing strategy and execution.
Previous experience
In his previous roles, Mr. Stack has advised on and implemented digital marketing initiatives for large and small companies alike.
Professional background
Razorfish
Strategy Associate
Self-Employed
Digital Marketing Consultant
Areas of coverage
Digital Marketing Strategy and Execution
Customer Acquisition and Retention
Education
MBA, Digital Marketing & Strategy, NYU Stern School of Business
BA, Psychology, Georgetown University
Top Issues That I Help Clients Address
1Identifying best-in-class digital commerce tactics on brand sites
2Optimizing search strategy to cater to customers at all stages of the purchase funnel
3Developing robust social media content to be redistributed across platforms
4Maximizing conversion opportunities on mobile
5Making the most out of retail partnerships