Gartner Expert

Cody Stack

Director, Team Manager

Cody Stack is a Research Team Manager within Gartner's Digital Benchmarking division. Mr. Stack team benchmarks the digital competence of brands within the following sectors: Automotive, B2B, Consumer Electronics, Financial Services, Health & Wellness and Hospitality

Previous experience

In his previous roles, Mr. Stack has advised on and implemented digital marketing initiatives for large and small companies alike.

Professional background


Strategy Associate


Digital Marketing Consultant

Areas of coverage

Search Strategy and Execution

Digital Performance Benchmarks (retired)


MBA, Digital Marketing & Strategy, NYU Stern School of Business

BA, Psychology, Georgetown University

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Top Issues That I Help Clients Address

1Identifying best-in-class digital commerce tactics on brand sites

2Optimizing search strategy to cater to customers at all stages of the purchase funnel

3Developing robust social media content to be redistributed across platforms

4Maximizing conversion opportunities on mobile

5Making the most out of retail partnerships