Colin Gilbert is an Industry Analyst (Vice President) with Gartner for Marketers. Mr. Gilbert manages the Digital IQ research and client service work across several sectors, including: B2B and Automotive, as well as Aerospace and Medical Devices (launching in 2021).
These industries represent a broad swath of brands that are facing common challenges, including: optimizing legacy digital investments, reevaluating digital commerce strategy, and countering new threats to online discovery and awareness.
Joining L2 in 2011, Mr. Gilbert has authored reports across nearly every industry vertical, presented thought leadership in both public and client-facing forums, and managed a wide range of brand memberships and industry partnerships. Previously, he served as a Principal at the Civitas Group in Washington DC, helping build their cyber security practice.
Digital Marketing Strategy and Execution
Stanford University, BA
London School of Economics, MPA
1Measuring B2B brands' digital performance versus peers and cross-industry benchmarks
2Implementation of brand site features and functionality that drive visitor engagement
3SEO/SEM strategies that drive product/service discovery on Google
4Digital commerce strategy exploring the relative maturity of B2B vs. B2C on select channels
5Industry-specific insights on digital strategy impacting B2B & Auto enterprises