Gartner Expert

Colin Gilbert

VP Analyst

Colin Gilbert is an Industry Analyst (Vice President) with Gartner for Marketers. Mr. Gilbert manages the Digital IQ research and client service work across several sectors, including: B2B and Automotive, as well as Aerospace and Medical Devices (launching in 2021).

These industries represent a broad swath of brands that are facing common challenges, including: optimizing legacy digital investments, reevaluating digital commerce strategy, and countering new threats to online discovery and awareness.

Previous experience

Joining L2 in 2011, Mr. Gilbert has authored reports across nearly every industry vertical, presented thought leadership in both public and client-facing forums, and managed a wide range of brand memberships and industry partnerships. Previously, he served as a Principal at the Civitas Group in Washington DC, helping build their cyber security practice.

Professional background

L2 Inc.

Vice President

Civitas Group

Principal

Areas of coverage

Digital Marketing Strategy and Execution

Education

Stanford University, BA

London School of Economics, MPA

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Top Issues That I Help Clients Address

1Measuring B2B brands' digital performance versus peers and cross-industry benchmarks

2Implementation of brand site features and functionality that drive visitor engagement

3SEO/SEM strategies that drive product/service discovery on Google

4Digital commerce strategy exploring the relative maturity of B2B vs. B2C on select channels

5Industry-specific insights on digital strategy impacting B2B & Auto enterprises