Danielle Henneberger is an Senior Principal of Advisory with Gartner for Marketing Leaders. To the role, Ms. Henneberger brings several years of experience leading research efforts to quantitatively and qualitatively identify leading marketing practices and developing tools and assessments to facilitate implementation. She has a particular focus in strategic planning, metrics and measurement, marketing organizational structures, and B2B buyer insights.
Ms. Henneberger has held consulting and research positions in the public, private, and nonprofit sectors working across multiple geographies, business models, and organizational challenges. Most recently, she researched and advised leading companies on innovating business models for emerging markets and best practices in corporate social responsibility.
Senior Research Analyst
Marketing and Communications Organization and Talent
Marketing and Communications Leadership and Strategy
B2B Buyer Insights (retired)
M.Sc., Development Management (Business Model Innovation), London School of Economics
B.A., Global Affairs, George Mason University
1Creating best practice strategic plans for marketing
2Organizational structure and planning
3Understanding B2B customer personas, buying behaviors, and journey mapping
4Measuring and communicating marketing's impact
5Aligning marketing initiatives to drive core business objectives