Experts

Danielle Henneberger

Sr Principal, Advisory

Danielle Henneberger is an Senior Principal of Advisory with Gartner for Marketing Leaders. To the role, Ms. Henneberger brings several years of experience leading research efforts to quantitatively and qualitatively identify leading marketing practices and developing tools and assessments to facilitate implementation. She has a particular focus in strategic planning, metrics and measurement, marketing organizational structures, and B2B buyer insights.

Previous experience

Ms. Henneberger has held consulting and research positions in the public, private, and nonprofit sectors working across multiple geographies, business models, and organizational challenges. Most recently, she researched and advised leading companies on innovating business models for emerging markets and best practices in corporate social responsibility.

Professional background

CEB

Senior Research Analyst

GHTech

Program Manager

Various Consultancies

Consultant

Areas of coverage

Marketing Organization and Operations

CMO Strategy and Innovation

B2B Buyer Insights

Education

M.Sc., Development Management (Business Model Innovation), London School of Economics

B.A., Global Affairs, George Mason University

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Top Issues That I Help Clients Address

1Creating best practice strategic plans for marketing

2Organizational structure and planning

3Understanding B2B customer personas, buying behaviors, and journey mapping

4Measuring and communicating marketing's impact

5Aligning marketing initiatives to drive core business objectives