Gartner Expert

Danielle Henneberger

Sr Principal, Advisory

Danielle Henneberger is an Senior Principal of Advisory with Gartner for Marketing Leaders. To the role, Ms. Henneberger brings several years of experience leading research efforts to quantitatively and qualitatively identify leading marketing practices and developing tools and assessments to facilitate implementation. She has a particular focus in strategic planning, metrics and measurement, marketing organizational structures, and B2B buyer insights.

Previous experience

Ms. Henneberger has held consulting and research positions in the public, private, and nonprofit sectors working across multiple geographies, business models, and organizational challenges. Most recently, she researched and advised leading companies on innovating business models for emerging markets and best practices in corporate social responsibility.

Professional background


Senior Research Analyst


Program Manager

Various Consultancies


Areas of coverage

Marketing and Communications Organization and Talent

Marketing and Communications Leadership and Strategy

B2B Buyer Insights (retired)


M.Sc., Development Management (Business Model Innovation), London School of Economics

B.A., Global Affairs, George Mason University

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Top Issues That I Help Clients Address

1Creating best practice strategic plans for marketing

2Organizational structure and planning

3Understanding B2B customer personas, buying behaviors, and journey mapping

4Measuring and communicating marketing's impact

5Aligning marketing initiatives to drive core business objectives