Gartner Expert

Dave Messett

Sr Director Analyst

Dave Messett is a Senior Director security analyst in the Technology and Service Provider (TSP) division of Gartner, researching Emerging Technology and Trends (ETT) for technology product leaders. Mr. Messett researches technology, markets and trends impacting Security Operations Centres (SOC) with a specific focus on Security Incident and Event Management (SIEM), Security Orchestration, Automation and Response (SOAR) and Extended Detection and Response (XDR). This focus includes User and Entity Behaviour Analytics (UEBA), Endpoint Detection and Response (EDR) and cloud interaction. He has more than 25 years of high-tech experience in product leadership positions with security and IT companies including IBM, KasperskyLab, Intel and McAfee.

Mr. Messett has previously worked in technical, marketing, and product marketing roles.

Previous experience

- "Led product and solutions marketing, implementing strategic best practices and integrating into sales and field marketing across EMEA

- Created B2B external product messaging, differentiation, USPs, customer benefits and competitive positioning

- Created internal and external marketing content for websites, emails, blogs and brochures

- Delivered marketplace and competitive analysis to support content creation and sales enablement teams

- Evangelism across a large range of industry-wide and channel partner events, both physical and virtual

- Directed external research and survey programs to identify key customer requirements and deliver highly-utilised materials to support company USPs and differentiation"

Professional background

IBM

Marketing Manager, Technical Consultant, Mid Market Leader

KasperskyLab

Product Marketing Manager

Intel / McAfee

Director of Product & Solutions Marketing

Areas of coverage

Messaging and Differentiation

Marketing Impact

Portfolio Growth, Vision and Strategy

Technology Marketing Effectiveness

Emerging Technologies and Trends Impact on Products and Services

Education

BSc, Management Science with Computing, University of Kent, 2:1 (Hons)

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Top Issues That I Help Clients Address

1Security product leaders - applying emerging technology into security product roadmaps and portfolios, especially SIEM, SOAR, XDR and Endpoint Protection

2Security product leaders - go-to-market strategies and tactics, including target positioning, messaging, and marketing strategies

3Security buyers - product and vendor evaluation, especially SIEM, SOAR, XDR, EPP and EDR

4Security buyers - key security operation centre issues and trends to facilitate strategic planning and budgeting

5Security product leaders - product evolution, adjacent markets, partnering and OEM