Gartner Expert

David Stephen Adams

Sr Director Analyst

David Adams is a Senior. Director Analyst in Gartner's Technology and Service Provider (TSP) research group with a focus on the Tech CEO role. He advises SMB CEOs on corporate development and business performance management challenges, including exit strategies, venture capital finance, and innovation.

Mr. Adams has 10 years of experience in venture capital and 18 years in senior finance, corporate development, business development and strategic alliance roles. Over the last 20 years, he has been involved as an investor, advisor and founder in over 30 startup companies. His areas of specialization include OTT broadcast technologies, connected TV devices, sports media and technology.

Previous experience

Prior to joining Gartner, Mr. Adams held VP and C-level roles at startup and growth software services and media companies focused on raising capital, financial planning, driving go-to-market strategy, building strategic alliances, board governance, investor relations and driving M&A.

Professional background

EverSport Media



VP Corporate Development

Rocket Ventures

Founder, Managing Director

Areas of coverage

Product Strategy and Launch for Tech CEOs

Business Performance Management for Tech CEOs

Customer Acquisition for Tech CEOs

Corporate Development for Tech CEOs

Strategize Long-Term Growth


A.B., Political Science, University of Chicago

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Top Issues That I Help Clients Address

1Cost management, reduction in force, working capital management, budgeting, planning, and finance

2Venture capital finance, investor relations, board governance, fundraising, negotiation

3Exit strategy, M&A strategy, negotiation, due diligence, and integration

4Growth strategies, investing in strategic growth initiatives, managing growth through KPIs

5Positioning, product strategy, product packaging, pricing