Gartner Expert

Dayna Robyn Ford

Sr Director Analyst

Dayna Ford is a Research Director focused on payments within digital commerce. Ms. Ford's area of expertise includes U.S.-based gateways, processors and acquirers, digital wallets, alternate forms of payment, payment security best practices and payment data reconciliation and analysis.

Previous experience

Previously, Ms. Ford held product management leadership roles with leading payment companies such as Visa, Chase Paymentech, CyberSource and Authorize.Net, where she was responsible for product strategy and execution for product lines serving online and omnichannel businesses from SMBs to large multinationals.

Professional background

CyberSource/Authorize.Net/Visa

Senior Business Leader

Chase Paymentech

Senior Product Manager

Bottomline Technologies/Paymode-X

Director, Product Management

Areas of coverage

Digital Commerce Technologies

Education

B.S., summa cum laude, Southern New Hampshire University

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Top Issues That I Help Clients Address

1Understanding online payments (i.e., web and mobile) and creating a payment strategy

2Understanding and managing payment processing costs and reconciliation

3Evaluation and selection of vendors for online payments

4Reducing chargeback losses and costs