Gartner Expert

Dayna Robyn Radbill

Sr Director Analyst

Dayna Ford is a Senior Director Analyst focused on payments within the digital commerce team, which resides in the larger Applications and Software Engineering Leaders group. Ms. Ford's area of expertise includes U.S.-based gateways, processors and acquirers, digital wallets, alternate forms of payment, payment security best practices and payment data reconciliation and analysis.

Previous experience

Previously, Ms. Ford held product management leadership roles with leading payment companies such as Visa, Chase Paymentech, CyberSource and Authorize.Net, where she was responsible for product strategy and execution for product lines serving online and omnichannel businesses from SMBs to large multinationals.

Professional background


Senior Business Leader

Chase Paymentech

Senior Product Manager

Bottomline Technologies/Paymode-X

Director, Product Management

Areas of coverage

Digital Commerce and CRM Sales Technologies


B.S., summa cum laude, Southern New Hampshire University

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Top Issues That I Help Clients Address

1Understanding online payments (i.e., web and mobile) and creating a payment strategy

2Understanding and managing payment processing costs and reconciliation

3Evaluation and selection of vendors for online payments

4Upcoming trends in digital commerce payments

5Creating a unified omnichannel payment experience for customers