Gartner Expert

Denise Rueb

Sr Director Analyst

Denise Rueb is a Gartner Research Sr. Director focused on digital services. Ms. Rueb's research coverage includes consulting, implementation and managed services across the digital solution life cycle. Her research emphasizes the use of disruptive technologies within digital solution development. Also, her research targets digital solution providers, specifically professional service executives that manage digital service and solution portfolios. For the past three years her publishing research has focused on IoT enabled solutions and digital implementation services.

Previous experience

Ms. Rueb has a diverse background in the high-tech industry. She spent more than 15 years as a management consultant, supporting several leading global service providers, including EY and IBM. Her management consulting expertise focused on strategic planning, business process reengineering and enterprise application development. She pioneered several practice methods, including IT strategic planning and process redesign. Ms. Rueb has also more than 12 years as a senior director for digital solutions development, with recent emphasis on IoT enabled business solutions. She led the creation of a manufacturing IoT-focused customer maturity model, as well as the development of industry solution frameworks for several service providers, including IBM.

Professional background

GE Digital

Sr. Solutions Director

IBM (Global Services and Software)



Management Consultant

Areas of coverage

Improve Vertical-Industry Go-to-Market Effectiveness (retired)

Exploit Digital Disruption Opportunities (retired)

Product Leadership

Go-to-Market Strategy

Industry Strategy Execution (retired)


M.B.A., University of California

Certificate, Systems Operations & Programming, Business Education Institute

B.B.A, Marketing, University of Massachusetts

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Top Issues That I Help Clients Address

1Digital services and solution portfolio development, value proposition, buyer adoption, differentiation requirements, use of alternative pricing models

2Digital services go-to-market planning, new approaches, market opportunities, competitive intelligence

3Providers' use of assets/IP for digital solution deployment acceleration and scaling opportunities

4Digital services growth strategies, including support for digital managed services

5Digital services capability requirements, including partnership planning