Denise Rueb is a Gartner Research Sr. Director focused on digital services. Ms. Rueb's research coverage includes consulting, implementation and managed services across the digital solution life cycle. Her research emphasizes the use of disruptive technologies within digital solution development. Also, her research targets digital solution providers, specifically professional service executives that manage digital service and solution portfolios. For the past three years her publishing research has focused on IoT enabled solutions and digital implementation services.
Ms. Rueb has a diverse background in the high-tech industry. She spent more than 15 years as a management consultant, supporting several leading global service providers, including EY and IBM. Her management consulting expertise focused on strategic planning, business process reengineering and enterprise application development. She pioneered several practice methods, including IT strategic planning and process redesign. Ms. Rueb has also more than 12 years as a senior director for digital solutions development, with recent emphasis on IoT enabled business solutions. She led the creation of a manufacturing IoT-focused customer maturity model, as well as the development of industry solution frameworks for several service providers, including IBM.
Sr. Solutions Director
IBM (Global Services and Software)
Improve Vertical-Industry Go-to-Market Effectiveness (retired)
Exploit Digital Disruption Opportunities (retired)
Industry Strategy Execution (retired)
M.B.A., University of California
Certificate, Systems Operations & Programming, Business Education Institute
B.B.A, Marketing, University of Massachusetts
1Digital services and solution portfolio development, value proposition, buyer adoption, differentiation requirements, use of alternative pricing models
2Digital services go-to-market planning, new approaches, market opportunities, competitive intelligence
3Providers' use of assets/IP for digital solution deployment acceleration and scaling opportunities
4Digital services growth strategies, including support for digital managed services
5Digital services capability requirements, including partnership planning