Elina Kott is a Senior Principal Analyst covering the healthcare sector. Ms. Kott produces research and advises brands across Pharma Rx, Hospitals and Health Systems. She helps marketing leaders and practitioners improve their marketing performance across all digital channels and initiatives.
In her previous roles, she has consulted on Experience Strategy for pharmaceutical companies, for both the DTC and HCP marketing teams. Her experience spans digital, social, traditional, CRM and mobile channels.
Ms. Kott was responsible for establishing the strategic approach and rationale for developing a connected digital ecosystem to provide customers with an engaging and optimal user experience across mediums and devices.
VP, Experience Strategy
Manager, Strategic Planning
Senior Analyst, Strategy & Analysis
Digital Marketing Strategy and Execution
Content Marketing and Management
Customer Acquisition and Retention
B.S. in Marketing, Babson College
1Healthcare digital performance benchmarks
2Optimizing and enhancing customer experience management (CXM) programs
3Best practices for building advertising channel strategies
4Identify opportunities to better meet the needs of customers
5Understanding where brands can engage, and who does it best