Elina Kott is a Senior Principal of Advisory covering the Pharma Rx, OTC and Healthcare Systems sectors. Ms. Kott and her team work to benchmark the digital competence of brands within each sector's Digital IQ Index, identifying industrywide trends and best-in-class leaders.
Her team is also responsible for providing clients with deep dives into their digital performance, identifying opportunity areas to fortify each brand's digital marketing footprint.
In her previous roles, she has consulted on Experience Strategy for pharmaceutical companies, for both the DTC and HCP marketing teams. Her experience spans digital, social, traditional, CRM and mobile channels.
Ms. Kott was responsible for establishing the strategic approach and rationale for developing a connected digital ecosystem to provide customers with an engaging and optimal user experience across mediums and devices.
VP, Experience Strategy
Manager, Strategic Planning
Senior Analyst, Strategy & Analysis
Digital Marketing Strategy and Execution
Customer Experience Design and Execution (retired)
Digital Performance Benchmarks (retired)
B.S. in Marketing, Babson College
1Healthcare digital performance benchmarks
2Optimizing and enhancing customer experience management (CXM) programs
3Best practices for building advertising channel strategies
4Identify opportunities to better meet the needs of customers
5Understanding where brands can engage, and who does it best