Gartner Expert

Elina Kott

Sr Principal Analyst

Elina Kott is a Senior Principal Analyst covering the healthcare sector. Ms. Kott produces research and advises brands across Pharma Rx, Hospitals and Health Systems. She helps marketing leaders and practitioners improve their marketing performance across all digital channels and initiatives.

In her previous roles, she has consulted on Experience Strategy for pharmaceutical companies, for both the DTC and HCP marketing teams. Her experience spans digital, social, traditional, CRM and mobile channels.

Previous experience

Ms. Kott was responsible for establishing the strategic approach and rationale for developing a connected digital ecosystem to provide customers with an engaging and optimal user experience across mediums and devices.

Professional background

Havas Health

VP, Experience Strategy

G2

Manager, Strategic Planning

Digitas Health

Senior Analyst, Strategy & Analysis

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Experience

Customer Acquisition and Retention

Education

B.S. in Marketing, Babson College

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Top Issues That I Help Clients Address

1Healthcare digital performance benchmarks

2Optimizing and enhancing customer experience management (CXM) programs

3Best practices for building advertising channel strategies

4Identify opportunities to better meet the needs of customers

5Understanding where brands can engage, and who does it best