Gartner Expert

Elina Kott

Sr Principal, Advisory

Elina Kott is a Senior Principal of Advisory covering the Pharma Rx, OTC and Healthcare Systems sectors. Ms. Kott and her team work to benchmark the digital competence of brands within each sector's Digital IQ Index, identifying industrywide trends and best-in-class leaders.

Her team is also responsible for providing clients with deep dives into their digital performance, identifying opportunity areas to fortify each brand's digital marketing footprint.

In her previous roles, she has consulted on Experience Strategy for pharmaceutical companies, for both the DTC and HCP marketing teams. Her experience spans digital, social, traditional, CRM and mobile channels.

Previous experience

Ms. Kott was responsible for establishing the strategic approach and rationale for developing a connected digital ecosystem to provide customers with an engaging and optimal user experience across mediums and devices.

Professional background

Havas Health

VP, Experience Strategy


Manager, Strategic Planning

Digitas Health

Senior Analyst, Strategy & Analysis

Areas of coverage

Digital Marketing Strategy and Execution

Customer Experience Design and Execution (retired)

Advertising (retired)

Customer Experience

Digital Performance Benchmarks (retired)


B.S. in Marketing, Babson College

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Top Issues That I Help Clients Address

1Healthcare digital performance benchmarks

2Optimizing and enhancing customer experience management (CXM) programs

3Best practices for building advertising channel strategies

4Identify opportunities to better meet the needs of customers

5Understanding where brands can engage, and who does it best