Experts

Emily Moquin

Sr Principal Analyst

Emily Moquin is a consumer insights analyst covering the parents demographic and the Food and Beverage sector. Ms. Moquin works with clients to answer questions about consumer values, attitudes, mindsets and behaviors in the Food and Beverage category (grocery, cooking at home, eating out/restaurants). She also studies the values and behaviors of parents.

Previous experience

Ms. Moquin was part of the consumer insights team at Heinz conducting primary and secondary research to uncover penetrating insights about consumer beliefs, perceptions, and usage of the food category and the Heinz portfolio of products specifically. In her time there, she worked on food service and retail business units.

Professional background

Heinz

Manager, Consumer and Customer Insights

Mathew Greenwald & Associates

Research Associate

Areas of coverage

Consumers and Culture

Education

B.A., Dual Major in Advertising-Public Relations and Political Science, Pennsylvania State University, With Distinction

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Top Issues That I Help Clients Address

1How and why are consumer behaviors relating to food or beverage changing and what should I do about it?

2How and why are consumer behaviors relating to restaurants changing and what should I do about it?

3Which changes in society and culture will impact food and beverage category, and how should I respond?

4How and why are parents' values different today, what does that mean for behavior, and what should I do about it?

Latest research and insights

Webinar

Panel Discussion: How Marketing Can Win B2B Sales – An Introduction to Buyer Enablement

Presentations

Rethinking Digital Customer Engagement

Research

2019 Marketing Buyer Enablement