Experts
Emily Moquin
Director Analyst
Emily Moquin is a consumer insights analyst covering the parents demographic, the Food and Beverage sector as well as Advertising and Content from a consumer perspective. Ms. Moquin works with clients to answer questions about consumer values, attitudes, mindsets and behaviors in the Food and Beverage category (including grocery, cooking at home, eating out/restaurants, adult beverage). She also studies the values and behaviors of parents.
Previous experience
Ms. Moquin was part of the consumer insights team at Heinz conducting primary and secondary research to uncover penetrating insights about consumer beliefs, perceptions, and usage of the food category and the Heinz portfolio of products specifically. In her time there, she worked on food service and retail business units.
Professional background
Heinz
Manager, Consumer and Customer Insights
Mathew Greenwald & Associates
Research Associate
Areas of coverage
Content Marketing and Management
Advertising
Consumers and Culture
Education
B.A., Dual Major in Advertising-Public Relations and Political Science, Pennsylvania State University, With Distinction
Top Issues That I Help Clients Address
1How and why are consumer behaviors relating to food or beverage changing and what should I do about it?
2How and why are consumer behaviors relating to restaurants changing and what should I do about it?
3Which changes in society and culture will impact food and beverage category, and how should I respond?
4How and why are parents' values different today, what does that mean for behavior, and what should I do about it?