Experts

Emily Moquin

Director Analyst

Emily Moquin is a consumer insights analyst covering the parents demographic, the Food and Beverage sector as well as Advertising and Content from a consumer perspective. Ms. Moquin works with clients to answer questions about consumer values, attitudes, mindsets and behaviors in the Food and Beverage category (including grocery, cooking at home, eating out/restaurants, adult beverage). She also studies the values and behaviors of parents.

Previous experience

Ms. Moquin was part of the consumer insights team at Heinz conducting primary and secondary research to uncover penetrating insights about consumer beliefs, perceptions, and usage of the food category and the Heinz portfolio of products specifically. In her time there, she worked on food service and retail business units.

Professional background

Heinz

Manager, Consumer and Customer Insights

Mathew Greenwald & Associates

Research Associate

Areas of coverage

Content Marketing and Management

Advertising

Consumers and Culture

Education

B.A., Dual Major in Advertising-Public Relations and Political Science, Pennsylvania State University, With Distinction

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Top Issues That I Help Clients Address

1How and why are consumer behaviors relating to food or beverage changing and what should I do about it?

2How and why are consumer behaviors relating to restaurants changing and what should I do about it?

3Which changes in society and culture will impact food and beverage category, and how should I respond?

4How and why are parents' values different today, what does that mean for behavior, and what should I do about it?