Evan Bakker is a Principal on the Digital Performance Benchmarks team who uses his dual passions for data and storytelling to help brands optimize their digital marketing strategies. Mr. Bakker previously specialized in fintech and payments research at Insider Intelligence, and has conducted market research for over seven years.
Mr. Bakker previously specialized in fintech and payments research at Insider Intelligence.
Senior Research Analyst
Digital Marketing Strategy and Execution
Content Marketing and Management
Bachelor of Arts, Philosophy, Northwestern University
1Deploying effective data and targeting strategies via owned, earned, and paid digital media
2Benchmarking digital competency of brands
3Optimizing brand content and commerce to achieve global scale
4Identifying key mobile app features and maximizing app visibility
5Implementing and marketing drive-to-store and fulfillment capabilities