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Gartner Expert
Evan Bakker
Sr Principal, Research
Evan Bakker is a Principal on the Digital Performance Benchmarks team who uses his dual passions for data and storytelling to help brands optimize their digital marketing strategies. Mr. Bakker previously specialized in fintech and payments research at Insider Intelligence, and has conducted market research for over seven years.
Previous experience
Mr. Bakker previously specialized in fintech and payments research at Insider Intelligence.
Professional background
Insider Intelligence
Senior Research Analyst
Corporate Insight
Research Associate
Areas of coverage
Digital Marketing Strategy and Execution
Content Marketing and Management
Education
Bachelor of Arts, Philosophy, Northwestern University
Top Issues That I Help Clients Address
1Deploying effective data and targeting strategies via owned, earned, and paid digital media
2Benchmarking digital competency of brands
3Optimizing brand content and commerce to achieve global scale
4Identifying key mobile app features and maximizing app visibility
5Implementing and marketing drive-to-store and fulfillment capabilities