Gartner Expert

Evan Bakker

Principal, Research

Evan Bakker is a Principal on the Digital Performance Benchmarks team who uses his dual passions for data and storytelling to help brands optimize their digital marketing strategies. Mr. Bakker previously specialized in fintech and payments research at Insider Intelligence, and has conducted market research for over seven years.

Previous experience

Mr. Bakker previously specialized in fintech and payments research at Insider Intelligence.

Professional background

Insider Intelligence

Senior Research Analyst

Corporate Insight

Research Associate

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Education

Bachelor of Arts, Philosophy, Northwestern University

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Top Issues That I Help Clients Address

1Deploying effective data and targeting strategies via owned, earned, and paid digital media

2Benchmarking digital competency of brands

3Optimizing brand content and commerce to achieve global scale

4Identifying key mobile app features and maximizing app visibility

5Implementing and marketing drive-to-store and fulfillment capabilities