As part of Gartner's Technology and Service Provider Practice, Fenella Scott is responsible for driving quantitative innovation and research initiatives specifically for technology product managers, technology CEOs, technology product marketers, and chief product officers. Ms. Scott draws upon over 30 years of experience in market research and 15 years specifically in the IT industry.
Prior to joining Gartner's Technology and Service Provider Practice, Ms. Scott managed a team of market researchers focused on supporting agendas for technology and service providers, marketing leaders and supply chain leaders.
Quantitative Research Director
Atlantic Market Research
Product and Services Strategy for Tech CEOs
B.A., Psychology, Hunter College, New York
1Market research best practices
2Market research methodology
3Review viability of market research related products or services