Gartner Expert

Fernando Elizalde

Sr Principal Analyst

Fernando Elizalde focuses on personal technologies, with a concentration on connected home solutions, and video services, leading Gartner's video media research deliverables. His research extends from internet TV and over-the-top video to traditional pay-TV markets. He addresses video content owners' initiatives to engage directly with the consumer and the evolution of the video experience in the future. On the connected home, Mr. Elizalde's research is emphasized on current and upcoming services, apps and solutions that deliver compelling experiences to consumers. He supports Gartner's ongoing personal technology survey initiatives in the areas of video and the connected home. He works closely with carriers, technology vendors and invest clients.

Roles and responsibility

Vendors: Strategic Planners, R&D, Product Marketers, Product Management, Analyst Relations, CMOs

End Users: CEO, CIO

Invest: Buy/Sell Investment Analysts, Investors, VCs

Previous experience

Prior to joining Gartner, Mr. Elizalde conducted research for Frost & Sullivan's Carrier Services subscription services, with a focus on EU regulatory environment, IPTV, broadband and Ethernet services in the EMEA region. Mr. Elizalde spent several years in the industry working for leading telecom equipment vendors in North America and Europe in several marketing and product marketing roles.

Professional background

Frost & Sullivan

Program Manager

Alcatel

Leads Generation Manager

Nortel Networks

Market Development Manager

Areas of coverage

Marketing Technology and Emerging Trends

Education

M.B.A., University of Windsor, Canada

Law, University of Buenos Aires, Argentina

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Top Issues That I Help Clients Address

1Vendors: How to address the future of TV and video services (video services market, players, consumer behavior)?

2Vendors: What are the compelling connected/smart home experiences and solutions that will succeed?

3Vendors: What is Telefonica's global strategy?

4IT buyers: Adoption of connected home/smart home solutions

5Investors: Opportunities for connectivity-based solutions - managed and OTT video and pay-TV services, connected/smart home solutions, broadband and quad play services