Experts

Frances Russell

Sr Principal, Advisory

Frances Russell helps marketing leaders improve customer relationship management through marketing data and analytics as well as digital marketing strategies. She covers a few specific marketing technologies: Customer data platforms (CDPs), digital asset management systems (DAMs), and dashboarding providers.

Previous experience

Prior to her current role, Ms. Russell worked for two years in research with CEB's Marketing Leadership Council and two years in research with CEB's Information Technology (IT) Leadership Council.

Professional background

CEB, now Gartner

Senior Research Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Education

Bachelor of Arts (Distinguished Honors), The University of Virginia

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Top Issues That I Help Clients Address

1Demonstrating marketing ROI

2Building marketing dashboards

3Measuring multichannel campaigns and digital marketing effectiveness

4Hiring data scientists and upskilling marketing analysts in data science

5Improving customer segmentation and personalization