Frances Russell helps marketing leaders execute personalization initiatives, optimize marketing channel/campaign effectiveness and demonstrate marketing ROI. To do so, Ms. Russell helps clients stay up to date with the implications of data privacy regulations, customer preferences for use of their data and predictive analytics or data science use cases. She is an expert in data integration, data synthesis and dashboarding.
Prior to her current role, Ms. Russell worked for 4 years in Research with CEB's Marketing Leadership Council and Information Technology Leadership Council.
CEB, now Gartner
Senior Research Analyst
Marketing Technology and Emerging Trends
Marketing Data and Analytics
Branding and Value Proposition
Market Insights and Analytics Management
Bachelor of Arts (Distinguished Honors), The University of Virginia.
1Demonstrating marketing ROI
2Building marketing dashboards
3Executing against personalization
4Data science and data scientists
5Understanding GDPR, CCPA and other data privacy regulations or trends