Experts

Frances Russell

Sr Principal, Advisory

Frances Russell specializes in technology and emerging trends and marketing data and analytics. Ms. Russell's second areas of interest include multichannel marketing and market research. She is an expert in evaluating and integrating new technologies into the MarTech stack, creating dashboards to demonstrate Marketing ROI and using data to enhance or design personalization initiatives.

Previous experience

Prior to her current role, Ms. Russell worked as a Senior Research Analyst in CEB's Marketing Leadership Council after working for 2.5 years as a Research Analyst in CEB's Information Technology Leadership Council, specializing in Applications. This experience has equipped her with an in-depth understanding of the technical challenges facing marketing leaders and marketing technologists who have a refined sense of business needs and use cases for technologies, but have spent less time working with vendors and implementing technologies than their IT counterparts.

Professional background

CEB now Gartner

Senior Research Analyst

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Marketing Organization and Operations

Market Insights and Analytics Management

Education

Bachelor of Arts (Distinguished Honors), University of Virginia.

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Top Issues That I Help Clients Address

1Creating marketing dashboards to demonstrate ROI or track campaign performance

2Structuring insights, analytics and/or data science teams

3Marketing automation

4Personalization

5The MarTech stack