Experts

Frances Russell

Sr Principal, Advisory

Frances Russell helps marketing leaders execute personalization initiatives, optimize marketing channel/campaign effectiveness and demonstrate marketing ROI. To do so, Ms. Russell helps clients stay up to date with the implications of data privacy regulations, customer preferences for use of their data and predictive analytics or data science use cases. She is an expert in data integration, data synthesis and dashboarding.

Previous experience

Prior to her current role, Ms. Russell worked for 4 years in Research with CEB's Marketing Leadership Council and Information Technology Leadership Council.

Professional background

CEB, now Gartner

Senior Research Analyst

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Branding and Value Proposition

Market Insights and Analytics Management

Education

Bachelor of Arts (Distinguished Honors), The University of Virginia.

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Top Issues That I Help Clients Address

1Demonstrating marketing ROI

2Building marketing dashboards

3Executing against personalization

4Data science and data scientists

5Understanding GDPR, CCPA and other data privacy regulations or trends