Gartner Expert

Garrett Astler

Director Analyst

Garrett Astler is a Director Analyst based out of Charlotte, NC. In this role, Garrett works closely with finance leaders and technology vendors across a variety of industries, geographies and sizes so they can learn and apply best practices that will help them to benchmark, improve and stay ahead in key areas of strategic and tactical importance. Garrett is particularly focused on areas such as go-to-market, product marketing, campaign marketing, sales enablement, and channel development.

Garrett joined Gartner in 2022, and has more than 10 years of experience in various marketing, product marketing, partner & account service roles serving a number of different industries and organizations.

6+ years in financial technology industry targeting finance professionals.

10+ years overall marketing, sales, & product marketing experience, including multiple product & partnership launches.

Previous experience

Responsible for the product strategy, go-to-market, and topline growth of Remitra, Premier's procure-to-pay software suite. Prior to that, Garrett worked in product marketing, channel sales & partner development at AvidXchange, a leading accounts payable automation provider.

Professional background

Premier Inc.

Director of Product Marketing, Remitra


Senior Product Marketing Manager


Manager of Strategic Accounts, Team Lead

Areas of coverage

Go-to-Market Strategy

Technology Market Essentials

Technology Marketing Effectiveness

Finance Organization Transformation

Tech Buying Behavior


Master of Arts in Communication and Media Studies

Florida Atlantic University, Boca Raton, Florida

Bachelor of Arts in Multimedia Studies, Multimedia Journalism

Florida Atlantic University, Boca Raton, Florida

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Top Issues That I Help Clients Address

1Functional buying behavior of CFOs and Finance Leaders

2Finance technology go-to-market: messaging, campaigns, strategy

3Channel partnerships and channel development