Garrett Astler is a Director Analyst based out of Charlotte, NC. In this role, Garrett works closely with finance leaders and technology vendors across a variety of industries, geographies and sizes so they can learn and apply best practices that will help them to benchmark, improve and stay ahead in key areas of strategic and tactical importance. Garrett is particularly focused on areas such as go-to-market, product marketing, campaign marketing, sales enablement, and channel development.
Garrett joined Gartner in 2022, and has more than 10 years of experience in various marketing, product marketing, partner & account service roles serving a number of different industries and organizations.
6+ years in financial technology industry targeting finance professionals.
10+ years overall marketing, sales, & product marketing experience, including multiple product & partnership launches.
Responsible for the product strategy, go-to-market, and topline growth of Remitra, Premier's procure-to-pay software suite. Prior to that, Garrett worked in product marketing, channel sales & partner development at AvidXchange, a leading accounts payable automation provider.
Premier Inc.
Director of Product Marketing, Remitra
AvidXchange
Senior Product Marketing Manager
MoreVisibility
Manager of Strategic Accounts, Team Lead
Go-to-Market Strategy
Technology Market Essentials
Technology Marketing Effectiveness (retired)
Finance Organization Transformation
Tech Buying Behavior
Master of Arts in Communication and Media Studies
Florida Atlantic University, Boca Raton, Florida
Bachelor of Arts in Multimedia Studies, Multimedia Journalism
Florida Atlantic University, Boca Raton, Florida
1Functional buying behavior of CFOs and Finance Leaders
2Finance technology go-to-market: messaging, campaigns, strategy
3Channel partnerships and channel development