Gartner Expert

Gene Phifer

Distinguished VP Analyst

Gene Phifer is a Vice President, Distinguished Analyst in Gartner Research and Advisory. Mr. Phifer covers customer engagement, customer experience, employee experience, user experience, digital experience and a broad array of Web technologies, including Web architecture, intranets, portals, digital experience platforms and web applications.

Previous experience

Mr. Phifer is a 49-year IT veteran. Prior to joining Gartner, he held various management and executive roles in Fortune 100 IT departments, most notably Frito-Lay and Texas Instruments. There he managed all aspects of IT, including infrastructure technologies, data centers and line-of-business applications. Additionally, Mr. Phifer held the dual roles of CIO and CTO for Melson Technologies.

Professional background

Texas Instruments

IT Director

Frito-Lay

IT Director

Melson Technologies

VP, CIO and CTO

Areas of coverage

Application Leaders

Digital Workplace Applications

CRM Strategy and Customer Experience

Education

M.B.A., Specializing in MIS, University of Dallas

B.S., Computer Science, University of Mississippi

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Top Issues That I Help Clients Address

1Creating web, portal and digital experience strategies, and selecting technologies and vendors/products

2Delivering high value customer experience and employee experience

3Implementing web/portal/DXP best practices

4Creating compelling user experience, especially through design thinking

5Deploying and support modern intranets

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