Gartner Expert

Godfrey Chua

Sr Director Analyst

Godfrey Chua is in Gartner's Internet of Things group, where he brings his global technology market analysis, marketing and product management experience to help clients across various sectors with their IoT strategy. He covers the rapidly evolving IoT ecosystems with a particular focus on communication service provider strategies and the next-generation technologies supporting their efforts in IoT. Other areas of coverage include smart cities, energy/utilities, connected home and the end-user/demand-side dynamics in IoT.

Roles and responsibility

Vendors (OEMs, CSPs, Solution and Service Providers, System Integrators, Application Software Providers):



Marketing and business development executives

Product managers

Directors of competitive intelligence

End Users:

Executives (CIOs, business unit leaders)


Policy managers evaluating IoT services

Business unit product managers


Previous experience

Prior to joining Gartner, Godfrey was Principal Analyst at Machina Research and before that the Directing Analyst responsible for launching Infonetics Research's IoT program. He was also a business development and strategy professional focused on M2M use cases for the mobility team within the Advance Technology Group (ATG) at Juniper Networks in Sunnyvale, CA. Additionally, he worked as an analyst covering the global mobile industry for IDC. He was also a Founding Analyst providing advisory and consulting services in the wind power industry for Emerging Energy Research/IHS.

He has provided the following services:

- Published global research on CSP strategies in IoT, IoT vertical market trends, M2M devices and enterprise IoT demand dynamics.

- Consulting for technology companies and service providers on IoT in support of market entry and expansion strategies.

- Industry expert, engaged as speaker, panelist and moderator at conferences and webinars and contributor to industry media. He has been quoted in media outlets such as the Wall Street Journal, Businessweek, IDG News and has also appeared in news shows on television and radio.

Professional background

Machina Research

Principal Analyst

Infonetics Research

Directing Analyst

Juniper Networks

Business Development and Strategy, Global Mobility

Areas of coverage

Exploit CSP Market Dynamics (retired)

Internet of Things (retired)


B.A., Economics, Oberlin College (Oberlin College Scholarship recipient)

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Top Issues That I Help Clients Address

1Navigating the complexity of business and technology issues in IoT (business models, 5G, access technology (3GPP, LPWA) options, NFV/SDN, general understanding of opportunities)

2Identifying strategic opportunities in leading vertical sectors, access technologies (4G, 5G, LPWA, short range), IoT vendors, partners and benefits in enterprise IoT

3Developing key go-to-market initiatives for service providers and vendors looking to build their business in the IoT and smart city segments

4Helping communications service providers (CSPs) best prepare their offerings, networks and organizations for IoT

5Evaluating technology and service providers to consider for IoT deployments

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