Experts

Greg Hodge

Director, Advisory

As a Client Strategy Director Greg Hodge delivers insights and recommendations to CMOs to drive incremental business impact from digital. Mr. Hodge is responsible for digital benchmarking delivery (Deep Dives), member relationships and ongoing member support. His key areas of focus are FMCG and Retail. At CEB he held various roles: most recently he was the Lead Executive Advisor for CEB Iconoculture. He helped Marketing Directors and Heads of Insights understand and connect with consumers from different geographic, demographic and behavioral groups. He was advisor to all new and perspective clients in North America. Accountable for new business sales across multiple sales executives and channels. Prior to that he was Lead Consumer Strategist, where he managed the global team of advisors and delivered consumer related advisory content on retail and global consumer issues.

Previous experience

Mr. Hodge led the consulting division of Planet Retail Ltd. He Sold and delivered workshops and strategic presentations to Executive-level management of major multinational FMCG companies and international retailers. Key content areas included: private label, retail channel strategies, future retail trends and e-commerce. He was recognized as a respected commentator in broadcast media on over 100 occasions, commenting on retail-related issues on channels such as: BBC, Bloomberg, ITV, Fox and Sky News.

Professional background

CEB

Lead Executive Advisor

Planet Retail

Research Director

Areas of coverage

Multichannel Marketing

Digital Commerce

Social Marketing

Search Strategy and Execution

Consumers and Culture

Education

M.B.A, Booth School for Business, University of Chicago

B.A. with honors in Geography, University of Leeds

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Top Issues That I Help Clients Address

1Digital benchmarking performance

2Unbranded and branded search

3Brand e-tailer performance

4Social media strategy

5Consumer brand relationship