Experts

Griffin Carlborg

Sr Specialist, Research

Griffin Carlborg is a senior specialist for Gartner L2's Amazon Intelligence team. He leads research and advises brands to help drive performance on Amazon. Mr. Carlborg graduated with honors from the NYU Leonard N. Stern School of Business and holds a Bachelor of Science in Business.

Previous experience

Previously, Mr. Carlborg worked with Gartner L2's Large Format Retail team to drive tangible digital insights for big box retailers, department stores, grocers, and restaurants. He has published reports covering digital holiday strategies, omnichannel innovation, private label apparel, and site monetization tactics.

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