Gartner Expert

Guneet Bharaj

Principal Analyst

Guneet Bharaj is a part of CRM and Customer Experience Management Agenda at Gartner where his primary coverage areas include live chat applications for customer service, CRM selection and developing a business case for CRM.

Mr. Bharaj is an experienced CRM practitioner having eight years of experience in CRM consulting, presales and implementation. He has worked on multiple CRM engagements centered around business transformation across key industry verticals such as manufacturing, telecommunications, hi-tech and automotive.

Previous experience

Mr. Bharaj previously worked with Tata Consultancy Services. He was a part of TCS's CRM practice where he worked as a CRM consultant in multiple CRM programs centered around business transformation. He also worked as a presales consultant where he was responsible for consultative selling of CRM solutions in the Indian geographical area.

Professional background

Tata Consultancy Services

CRM Functional Consultant

Tata Consultancy Services

Presales Consultant - CRM


Masters of Business Administration, Marketing, ICFAI Business School

Bachelors of Technology, Punjab Technical University

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Top Issues That I Help Clients Address

1Digital customer engagement for customer service through live chat applications