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Gartner Expert
Halle Feuerman
Sr Principal Analyst
Halle Feuerman is a Principal Advisory in Gartner's Marketing practice helping clients to better understand their customers' needs and challenges, the tactics that can be used improve marketing's performance in driving account growth, and improve their demand generation efforts to drive commercial impact.
Previous experience
Previously, Ms. Feuerman was a Government Consultant and Contract Specialist
Professional background
Advisory Board
Contract Specialist
Thelan Consulting
Consultant
Areas of coverage
Content Marketing and Management
Customer Acquisition and Retention
Customer Understanding and Marketing Execution
Education
Bachelor of Science, West Chester University of Pennsylvania
Top Issues That I Help Clients Address
1Improving content marketing strategies to drive confident purchasing decisions
2Understanding customer challenges, motivations and group buying dynamics
3Aligning marketing and sales to improve demand generation and sales enablement efforts
4Developing compelling messaging to boost resonance with key segments
5Aligning content to the customer buying journey through digital channels