Gartner Expert

Halle Feuerman

Sr Principal Analyst

Halle Feuerman is a Principal Advisory in Gartner's Marketing practice helping clients to better understand their customers' needs and challenges, the tactics that can be used improve marketing's performance in driving account growth, and improve their demand generation efforts to drive commercial impact.

Previous experience

Previously, Ms. Feuerman was a Government Consultant and Contract Specialist

Professional background

Advisory Board

Contract Specialist

Thelan Consulting

Consultant

Areas of coverage

Content Marketing and Management

Customer Acquisition and Retention

Customer Understanding and Marketing Execution

Education

Bachelor of Science, West Chester University of Pennsylvania

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Top Issues That I Help Clients Address

1Improving content marketing strategies to drive confident purchasing decisions

2Understanding customer challenges, motivations and group buying dynamics

3Aligning marketing and sales to improve demand generation and sales enablement efforts

4Developing compelling messaging to boost resonance with key segments

5Aligning content to the customer buying journey through digital channels