Gartner Expert

Heidi Frank

Principal, Advisory

Heidi Frank is currently a Principal, Advisory on the Digital Performance Benchmarks Team, specifically within the CPG sector. Within this team, Ms. Frank partners with fellow Advisors and Researchers to measure and benchmark CPG brands, identify trends, and provide customized insights and actionable digital marketing recommendations to her clients.

Previous experience

Ms. Frank's previous digital marketing experience spanned both the agency and client worlds. Agency-side, she was an account manager who led clients' advertising business across the pharmaceutical, insurance, and CPG industries. Major projects included managing website relaunches, acquisition marketing strategy and development, integrated campaign strategy and creative activation, social media strategy and delivery, marketing measurement, and partnership/sponsorship activations.

Client-side, she transitioned to premium specialty retail and managed a brand's omnichannel marketing strategy that included brand marketing, brand and product research, managing corporate social responsibility initiatives, social and influencer strategy, media management, and team operations.

Professional background

TUMI

Marketing Manager

Publicis

Account Supervisor

DDB New York

Account Supervisor

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Understanding and Marketing Execution

Education

B.S. Advertising (TexasMedia) The University of Texas at Austin

Business Foundations Certification

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Top Issues That I Help Clients Address

1Benchmarking digital performance against peers

2Optimizing website for retailer and DTC conversion

3Planning and measuring social media strategy

4Marketing campaign planning and measurement

5Improving performance and visibility on digital retail site