Experts

Humaira Arifin

Sr Principal, Advisory

Humaira Arifin is an Executive Advisor with the CEB Communications Leadership Council. She supports communications leaders and their teams on key initiatives such as strategic planning, change management, and measurement by utilizing best practices from leading companies.

Previous experience

Prior to joining CEB, now Gartner, Ms. Arifin worked in brand management, where she oversaw a portfolio of brands, including go-to-market strategy, sales enablement, PR and advertising.

Professional background

Clorox

Associate Marketing Manager

CEB

Consultant

Standard & Poors

Copy Editor

Education

M.B.A., Marketing and Strategy, Northwestern University's Kellogg School of Management

B.A., English and Economics, Wesleyan University

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Top Issues That I Help Clients Address

1Change management

2Strategic planning

3Measurement

4Corporate brand

5Leadership communications