Gartner Expert

Humaira Arifin

Sr Principal, Advisory

Humaira Arifin is an Executive Advisor with Gartner Communications. Ms. Arifin supports internal and external communications leaders and their teams with message and channel management by utilizing best practices from leading companies. She also leads the Digital Communications Cohort to drive idea-sharing on digital innovation among members.

Previous experience

Prior to joining Gartner, Ms. Arifin worked in brand management, where she oversaw a portfolio of brands and was responsible for go-to-market strategy, sales enablement, PR and advertising.

Professional background


Associate Marketing Manager


Consultant, IT Practice

Standard & Poors

Copy Editor

Areas of coverage

Message and Channel Management (retired)


M.B.A., Marketing and Strategy, Northwestern University's Kellogg School of Management

B.A., English and Economics, Wesleyan University

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Top Issues That I Help Clients Address

1Message Development & Management

2Channel Management

3Intranets, Internal Social Media and Apps

4Nonwired Employees