Gartner Expert

Ivo Tsvyatkov

Sr Principal Analyst

Ivo Tsvyatkov is a Principal Analyst in the quantitative innovation group covering the imaging and printing market. Mr. Tsvyatkov's primary focus is identifying and analyzing emerging trends within the areas of managed printing services. He provides insight to help Product Managers, Marketers, CIOs and General Managers better understand the competitive landscape and end-user trends along with advising IT Leaders on vendor selection decisions.

Previous experience

In his previous role at HP, Mr. Tsvyatkov was leading New Product and Services Introduction programs and projects in the EMEA region. He implemented various cloud services and MPS solutions by leading and developing product/service planning over the entire life cycle, including conformance to pricing strategies, end-to-end service delivery and sales readiness and associated processes. He actively collaborated with channel partners regarding service and support planning, implementation and performance.

Professional background


EMEA Product Service Manager, New Products/Services Introductions

Areas of coverage

Product Strategy and Launch for Tech CEOs

Product Introduction

Contracting for Services (retired)

Technology Market Essentials

Industry Markets and Technologies


B.A., Political Science and International Relations, American University in Bulgaria

Read More Read Less